Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 10 Question 100 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 100
Topic #: 10

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

ACreate a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

BCreate a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

CCreate a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

DCreate a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Show Suggested Answer

Suggested Answer: A

To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5

by Janna at Nov 18, 2024, 11:54 PM

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Lashawnda

3 months ago

D could work too, but I prefer keeping it simple with B.

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Yuette

3 months ago

C is interesting, but I think it complicates things with AMPscript.

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Lacresha

3 months ago

Wait, can we really update the CRM that easily? Sounds too good to be true.

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Ryan

4 months ago

I agree, B is straightforward and efficient!

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Germaine

4 months ago

Option B seems like the best fit for updating the CRM directly.

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Candra

4 months ago

Option D seems like it could be a good choice too, especially with the daily scheduled automation part, but I’m not clear on how the Data Extension entry source works.

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Jesusita

4 months ago

I remember discussing something similar to option C, but I'm a bit confused about how AMPscript would fit into sending reminders.

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Shaunna

4 months ago

I'm not entirely sure, but I feel like option A could work since it talks about using Journey Builder, which we covered in our last session.

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Gabriele

5 months ago

I think option B sounds familiar because it mentions using a CRM date-based entry source, which we practiced in class.

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Francis

5 months ago

I'm leaning towards option D. Using a Data Extension entry source for the journey and updating the CRM directly seems like it would be the most straightforward way to meet the requirements. The daily scheduled automation to refresh the audience is a nice touch too.

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Kathrine

5 months ago

Option C looks interesting with the scheduled automation and AMPscript to update the record. That could be a good approach, but I'm not as familiar with Automation Studio, so I'd have to think it through carefully.

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Johanna

5 months ago

Hmm, I'm a bit unsure about this one. The question mentions updating the appointment record, so I'm not sure if option A is the best choice since it uses a Synchronized Data Extension instead of the CRM system directly. Maybe option B would be better?

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Lea

5 months ago

This looks like a straightforward question about setting up appointment reminders. I think I'd go with option A - using a CRM data source and Journey Builder to send the reminders and update the records.

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Zona

9 months ago

Haha, reminds me of the time I accidentally sent a reminder email to a patient while they were in the middle of their appointment. Talk about a surprise!

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Josphine

9 months ago

Option C looks good to me. A daily scheduled automation gives you more control over the process, and using AMPscript to update the records is a nice touch.

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Clement

8 months ago

Option B could also work well. Using CRM date based entry source ensures that the reminders are sent based on accurate appointment dates.

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Carole

8 months ago

I agree with you on Option A. It seems like a more efficient way to handle appointment reminders for patients.

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Tamekia

8 months ago

I think Option A might be better. Using CRM data source triggered on the reminder date ensures accuracy in sending reminders and updating records.

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Melina

8 months ago

Option C looks good to me. A daily scheduled automation gives you more control over the process, and using AMPscript to update the records is a nice touch.

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Lettie

10 months ago

I'm not sure about using CRM as the data source. Wouldn't it be better to use a Synchronized Data Extension to keep everything in Marketing Cloud?

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Zona

8 months ago

C) Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

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Lemuel

8 months ago

B) I think using CRM as the data source would work well for this scenario.

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Carline

9 months ago

A) Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

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