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Salesforce MCE-Con-201 Exam - Topic 3 Question 6 Discussion

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out.Which feature should they use?
B) Auto-suppression List
A) Exclusion Script
C) Suppression List
D) Exclusion List

Salesforce MCE-Con-201 Exam - Topic 3 Question 6 Discussion

Actual exam question for Salesforce's MCE-Con-201 exam
Question #: 6
Topic #: 3
[All MCE-Con-201 Questions]

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out.

Which feature should they use?

Show Suggested Answer Hide Answer
Suggested Answer: B

Comprehensive and Detailed Explanation An Auto-Suppression List ensures that Marketing Cloud automatically suppresses email sends to customers who have opted out, without manual effort. It is the most efficient and reliable tool to prevent emails being sent to customers who have opted-out --- especially during data migrations or imports.

Why Other Options Are Incorrect:

A: Exclusion Scripts are used for dynamic in-send exclusions but are complex and not suitable for static opt-out enforcement.

C: Suppression Lists are manual and need to be selected during each send --- riskier.

D: Exclusion Lists are built at the send definition level, not automatically across all sends.

Exact Extract: Salesforce Help: Auto-Suppression Lists

'Auto-Suppression Lists automatically exclude subscribers from email sends across all send types in Marketing Cloud.'


Contribute your Thoughts:

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Pearly
4 days ago
I think they should use the Suppression List.
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Stephanie
9 days ago
I thought Exclusion List was the answer, but now I'm second-guessing if it's really the best option for managing opted-out contacts.
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Kimberely
14 days ago
I feel like we practiced a question similar to this, and Exclusion Script was mentioned, but I can't recall the details.
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Lelia
19 days ago
I'm not entirely sure, but I remember something about Suppression Lists being used for this kind of scenario.
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Lucy
24 days ago
I think the Auto-suppression List might be the right choice since it automatically handles opted-out emails.
upvoted 0 times
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