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Salesforce MCE-Con-201 Exam - Topic 3 Question 6 Discussion
Topic #: 3
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out.
Which feature should they use?
Comprehensive and Detailed Explanation An Auto-Suppression List ensures that Marketing Cloud automatically suppresses email sends to customers who have opted out, without manual effort. It is the most efficient and reliable tool to prevent emails being sent to customers who have opted-out --- especially during data migrations or imports.
Why Other Options Are Incorrect:
A: Exclusion Scripts are used for dynamic in-send exclusions but are complex and not suitable for static opt-out enforcement.
C: Suppression Lists are manual and need to be selected during each send --- riskier.
D: Exclusion Lists are built at the send definition level, not automatically across all sends.
Exact Extract: Salesforce Help: Auto-Suppression Lists
'Auto-Suppression Lists automatically exclude subscribers from email sends across all send types in Marketing Cloud.'
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