Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant Exam
Related Certification(s): Salesforce Consultant Certification
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of MCE-Con-201 practice
questions in our database:
160 (updated: Jun. 02, 2026)
Expected MCE-Con-201 Exam Topics, as suggested by Salesforce :
- Topic 1: Discovery and Architecture:
Covers gathering and analyzing business requirements, defining data and segmentation strategies, and recommending solutions that align with customer skills and long-term maintenance needs.
- Topic 2: Integration:
Focuses on Marketing Cloud Connect, data model design for personalized messaging, and selecting the appropriate extension products to meet business requirements.
- Topic 3: Account Configuration:
Covers account structure setup, Reply Mail Management, Sender Authentication Package (SAP) considerations, and Mobile Studio configuration and troubleshooting.
- Topic 4: Automation:
Focuses on selecting suitable automation types and designing automated processes using Journey Builder and Automation Studio.
- Topic 5: Data Modeling and Management:
Covers Marketing Cloud data objects, reporting and tracking options, and evaluating the impact of contact identity decisions on the data model.
- Topic 6: Messaging:
Focuses on personalizing message content and selecting the most appropriate messaging approach for different customer scenarios.
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