Salesforce Exam Marketing Cloud Consultant Topic 2 Question 107 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 107
Topic #: 2

[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

AJourney that allows re-entry after exiting

BScheduled Automation utilizing Triggered Send Emails

CScheduled Automation using a Send Activity

DSingle Send Journey

Show Suggested Answer

Suggested Answer: C

A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to a set data extension that changes from day-to-day. A journey with this setting can admit contacts into the journey multiple times as long as they meet the entry criteria. The View As Web Page link will not be broken when the audience is refreshed daily because the link is based on the Job ID and Subscriber ID, which are unique for each send. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm&type=5

by Tamekia at Apr 09, 2025, 08:24 PM

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Edmond

1 months ago

Ooh, I wonder if we could rig up some sort of automated subscription management system. That would be a real time-saver!

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Henriette

1 months ago

Ha! I bet the marketing team is going to love having to manage all these moving parts. At least with a Single Send Journey (option D) they'd only have to worry about it once.

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2 months ago

I think option B is the way to go. Scheduled Automation with Triggered Send Emails sounds like it would handle the dynamic nature of the data extension really well.

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