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Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
Using 'Define Subscriber Filter' at the BU level allows you to limit subscribers based on Profile Attributes like 'Region.' Each child BU will then automatically filter the All Subscribers list and other sendable data based on that Region, ensuring users in a BU can only access subscribers for their specific region.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help -- Define Subscriber Filters for Business Units
'Subscriber filters allow you to limit the subscribers available to users in a business unit based on Profile Attributes. Define a condition such as Region = 'West' to restrict subscribers to a particular group.'
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