Salesforce Exam Data Cloud Consultant Topic 4 Question 14 Discussion

Actual exam question for Salesforce's Data Cloud Consultant exam

Question #: 14
Topic #: 4

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?

Choose 2 answers

AThe related engagement events occurred within the last 90 days.

BThe activations are referencing segments that segment on profile data rather than engagement data.

CThe correct path is selected for the related attributes.

DThe activated profiles have a Unified Contact Point.
Engagement-based related attributes are attributes that describe the interactions of a person with an email message, such as opens, clicks, unsubscribes, etc. These attributes are stored in the Engagement data model object (DMO) and can be added to an activation to send more personalized communications. However, there are some considerations and limitations when using engagement-based related attributes, such as:
For engagement data, activation supports a90-day lookback window. This means that only the attributes from the engagement events that occurred within the last 90 days are considered for activation. Any records outside of this window are not included in the activation payload. Therefore, the consultant should review the event time of the related engagement events and make sure they are within the lookback window.
The correctpathto the related attributes must be selected for the activation. A path is a sequence of DMOs that are connected by relationships in the data model. For example, the path from Individual to Engagement is Individual -> Email -> Engagement. The path determines which related attributes are available for activation and how they are filtered. Therefore, the consultant should review the path selection and make sure it matches the desired related attributes and filters.
The other two options are not relevant for this issue. The activations can reference segments that segment on profile data rather than engagement data, as long as the activation target supports related attributes. The activated profiles do not need to have a Unified Contact Point, which is a unique identifier for a person across different data sources, to activate engagement-based related attributes.Reference:Add Related Attributes to an Activation,Related Attributes in Data Cloud activation have no values,Explore the Engagement Data Model Object

Show Suggested Answer

Suggested Answer: A, C

by Marya at May 10, 2024, 04:54 PM

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fosojon

4 months ago

What is the lookback window on Data Cloud segments?

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Gilma

11 months ago

Exactly! Option C is critical. Wrong path means wrong attributes.

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Sarah

11 months ago

So, A and C seem to be the most relevant answers for troubleshooting this.

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Samira

11 months ago

True, but what about the path to related attributes? That could be a problem too.

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12 months ago

What do you think about the activation issue that consultant is facing?

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