Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360. The logic must be executed at the time of send to ensure the data is current.
Which data source should a Marketing Cloud Next Consultant use to meet this requirement?
Suggested Answer: C
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1 comments · newest first
KI
Kindra
3 hours ago
I think the Apex Class might be the right choice since it can handle complex logic and access external data in real-time.