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Salesforce MC-Con-201 Exam Questions
- Topic 1: Platform Setup & Governance: Covers setting up the Marketing Cloud Next environment, including Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets. It also includes configuring Business Units, governance models, roles, Enhanced CMS Workspaces, and domain authentication/authorization for email delivery.
- Topic 2: Consent: Focuses on consent management concepts, the platform's consent objects, and how consent records are created, managed, and updated to support compliance. It also covers configuring consent banners on marketing and external landing pages to capture consent.
- Topic 3: Data Modeling, Identity Resolution & Segmentation: Deals with data objects in Data 360 and how they connect, harmonize, unify, and activate customer data for segmentation and personalization. It also covers using CRM data and Actionable Lists, configuring Identity Resolution for unified profiles, and understanding how design decisions affect Data 360 consumption-based entitlements.
- Topic 4: Campaign Design, Flow Orchestration & Content: Covers personalizing content using Handlebars, AMPscript, merge fields, repeaters, and content variations, along with selecting appropriate flow types, triggers, and configurations for marketing outcomes. It also includes choosing data sources for personalized content, building automated flows, configuring activation templates, and assembling landing pages.
- Topic 5: Agentforce & AI Innovation: Focuses on using marketing agents to automate campaign creation, audience segmentation, and content generation. It also covers configuring conversational messaging for customer engagement and selecting the right predictive AI features for a given scenario.
- Topic 6: Analytics & Performance Insights: Covers identifying the right pre-built dashboards to meet reporting and analytics needs. It also includes understanding how to surface marketing data and insights across the broader Salesforce platform.
Free Salesforce MC-Con-201 Exam Actual Questions
Note: Premium Questions for MC-Con-201 were last updated On Sep. 03, 2026 (see below)
A marketer at Northern Trail Outfitters wants to personalize an email by displaying a customer's loyalty status and points, which requires conditional logic. The data is available via the Data Graph.
Which personalization method should the company use to meet this requirement?
Northern Trail Outfitters (NTO) is configuring a sending domain in Unified Messaging Setup, so that it can send branded emails from its own domain.
Which type of domain should NTO use to enable branded email delivery?
Northern Trail Outfitters (NTO) wants to send a monthly update email that includes the total number of items each customer has purchased to date, as well as that customer's favorite category. NTO wants to include fields such as 'Total Items' and 'Category Name' in the email, but these fields do not exist within the raw ecommerce order data, which is currently ingested and mapped in Data 360.
How should NTO resolve this issue?
Northern Trail Outfitters would like customers to choose whether they receive product updates by email or SMS for a given subscription, like newsletters or events.
Which data model object (DMO) stores the customer's consent status for each subscription and channel?
A healthcare company has very specific requirements for data sharing and privacy.
Which scenario requires the healthcare company to add a Business Unit to ensure compliance?
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