Free Salesforce Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Dumps and Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Questions

Question No: 11

MultipleChoice

A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

Options

AUse the Organization-Wide Email address.

BUse a custom Delivery Profile.

CUse a custom Send Classification.

DUse the Send From Record Owner option

Question No: 12

MultipleChoice

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

Options

AUse Data Stream to sync Sales Cloud objects to the Marketing Cloud.

BUse Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

CUse Query Activities to create a Sendable Synchronized Data Extension.

DUse Data Filters to segment data to output a Sendable Data Extension

Question No: 13

MultipleChoice

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

Options

ACheck the Scope by User box in Marketing Cloud.

BCreate a User in Sales Cloud with a System Administrator Profile.

CEnsure that the User has the correct profile in Marketing Cloud.

DEnsure that the User is assigned as System Administrator in Sales Cloud.

Question No: 14

MultipleChoice

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?

Choose 2 answers

Options

APick 'Choose from list,' selecting the from name and from email values from the list of account users.

BUtilize data extension AMPScript lookups to dynamically populate the from name and from email values.

CMatch the external keys of the sender profile and data extension containing account representative details.

DPopulate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Question No: 15

MultipleChoice

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

Options

AIP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

BIP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

CIP ramp-up is important to establish a positive sender reputation.

DIP ramp-up can be bypassed, given their historical lack of deliverability issues.

Question No: 16

MultipleChoice

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

Options

AUse the web analytics platform to trigger behavioral remarketing emails.

BTrack web activity from a click on an email URL back to a specific email campaign.

CPass web conversion data back into Marketing Cloud for use in email reporting.

DRecognize web traffic as originating from email instead of another channel.

EMatch subscribers to web activity by passing Subscriber ID through email links.

Question No: 17

MultipleChoice

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options

AAMPscript

BSSJS

CSQL

DHTML

Question No: 18

MultipleChoice

A retail company does business in both the United States and Canad

a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a 'Version' data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy?

Choose 2 answers

Options

AWill customers be able to sign up for the loyalty program at the store?

BIs the purpose of these emails for acquisition or retention or transactional?

CWill multiple languages be used, with a 'From Name' lookup table needed?

DWill version values/meanings change, precluding reusable AMPscript?

Question No: 19

MultipleChoice

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

Options

APublication Lists

BSubscriber Keys

CProfile Center

DSend Logging

Question No: 20

MultipleChoice

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Options

ASubscriber Key

BContact ID

CMember Record

DData Extensions

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