Free Salesforce Marketing Cloud Consultant Exam Dumps and Marketing Cloud Consultant Exam Questions

Question No: 1

MultipleChoice

To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation.

Choose 2 answers

Options

AThe IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

BThe EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.

CThe private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

DThe e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

EThe email headers for EO will still reflect the private domain for NTO since that is the parent company.

Question No: 2

MultipleChoice

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Options

AConfirm that Reply Mail Management (RMM) is configured for the customer's account.

BConfirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

CConfirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

DConfirm that an email address was provided as the Routing Address for Remaining Replies.

EConfirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

Question No: 3

MultipleChoice

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

Options

ABusiness Units can have more than one parent Business Unit.

BSubscribers can only appear in one Business Unit.

CBusiness Units can mirror an organization's operational structure.

DBusiness Units can share information with other Business Units.

Question No: 4

MultipleChoice

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Options

ASupport non-English responses with Reply Mail Management.

BLocalized language and display options based on location and culture.

CTracking information for campaigns sent by each office.

DLocalized physical mailing address displayed in the default email footer

Question No: 5

MultipleChoice

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:

* Maintain NTO's master suppression list

* Configure data relationships

* Create new subscriber attributes

Which role should be assigned to the IT staff member?

Options

AAnalyst

BData Manager

CAdministrator

DContent Creator

Question No: 6

MultipleChoice

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Options

ACreate a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

BAlter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

CCheck 'Allow' automation permissions for the Content Creator Role and assign it to the Business Units.

DCheck 'Allow' automation permissions for the Content Creator Role and assign it to the Email Specialists

Question No: 7

MultipleChoice

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Options

ACreate a Salesforce Data Extension for the user to select during a Guided Send.

BAssign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

CCreate data validation rules for the integrated user in Sales Cloud.

DAdd custom links to the page layouts in Marketing Cloud

Question No: 8

MultipleChoice

A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

Options

AUse the Organization-Wide Email address.

BUse a custom Delivery Profile.

CUse a custom Send Classification.

DUse the Send From Record Owner option

Question No: 9

MultipleChoice

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

Options

AUse Data Stream to sync Sales Cloud objects to the Marketing Cloud.

BUse Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

CUse Query Activities to create a Sendable Synchronized Data Extension.

DUse Data Filters to segment data to output a Sendable Data Extension

Question No: 10

MultipleChoice

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

Options

ACheck the Scope by User box in Marketing Cloud.

BCreate a User in Sales Cloud with a System Administrator Profile.

CEnsure that the User has the correct profile in Marketing Cloud.

DEnsure that the User is assigned as System Administrator in Sales Cloud.