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Salesforce MKT-101 Exam - Topic 1 Question 68 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 68
Topic #: 1
[All MKT-101 Questions]

A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.

What should a consultant recommend to meet the criteria?

Show Suggested Answer Hide Answer
Suggested Answer: B

By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days[1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address. Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:

* Automation Studio Overview:https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5* Automation Studio Activities:https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5* Data Extensions Overview:https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5* Journey Builder Overview:https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5


by Sarah at Apr 08, 2025, 11:07 PM

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Marta
2 months ago
Really? A sounds too complicated for just updating emails.
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Mila
2 months ago
Totally agree, A makes the most sense for this scenario.
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Lai
3 months ago
Wait, why would we use an API Event? Seems unnecessary.
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Luther
3 months ago
B could work too, but I’m leaning towards A.
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Cyndy
3 months ago
I think option A is the best choice. SQL queries are super effective!
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Louis
3 months ago
I thought we were supposed to use File Transfer for extracting data, but I can't remember if that's necessary for this type of campaign.
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Derick
4 months ago
I feel like using a data extension is key here, but I’m confused about whether we should be using an API Event or a Journey Builder Entry Source.
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Theola
4 months ago
I remember a practice question where we had to use Import activities, but I can't recall if it was specifically for SMS campaigns.
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Nidia
4 months ago
I think we might need to use SQL Query for this, but I'm not sure if it's the best option for targeting held status subscribers.
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Chi
4 months ago
I'm a bit confused by the different entry sources mentioned - data extension, CloudPage, API Event. I'll need to review how each of those works as an entry point for a Journey.
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Melda
4 months ago
Okay, let's see. The key is that we need to target subscribers who had emails fail to send in the last 60 days. I'm leaning towards option B to use the Tracking Extract and File Transfer activities.
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Cheryll
5 months ago
Hmm, I'm not sure which option is best here. I'll need to think through the details of each activity and how they work together to meet the criteria.
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Pamella
5 months ago
This looks like a straightforward data extraction and import question. I think I can handle this one.
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Anjelica
10 months ago
Wait, we're not just going to blast these subscribers with an SMS, are we? I'd recommend Option C so we can give them a chance to update their email address on a CloudPage first.
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Hannah
9 months ago
Option C: I agree, we should give them a chance to update their email address on a CloudPage first.
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Francoise
9 months ago
Option B: No, we should exclude subscribers who have had emails fail at send time due to held status within the last 60 days.
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Goldie
9 months ago
Option A: Yes, we should just send the SMS directly to all subscribers.
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Estrella
10 months ago
Haha, the cusCasandraer must be really eager to re-engage these subscribers if they're willing to SMS them! Option A looks good, but I'd want to double-check that the SQL Query can reliably pull the right subscribers.
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Vivienne
9 months ago
I agree, Option A seems like the best approach to target the right subscribers.
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Lizette
9 months ago
Option B: Send an email to all subscribers asking them to update their email address.
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Alline
10 months ago
Option A: Create a SQL Query to pull subscribers with failed emails in the last 60 days.
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Casandra
10 months ago
I would go with Option D. Using an API Event as the entry source gives us more flexibility in how we handle the data, and the SQL Query + File Transfer combo is a solid approach.
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Latonia
8 months ago
It's important to have a reliable method like this to reach out to subscribers with failed emails.
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Catarina
8 months ago
Using an API Event as the entry source can definitely help us target the right subscribers efficiently.
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Catherin
8 months ago
I agree, the SQL Query and File Transfer combo seems like a solid approach for this campaign.
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Jacob
10 months ago
Option D sounds like a good choice. It gives us more flexibility with the data.
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Brandon
10 months ago
Option B seems like the most straightforward way to get the subscribers into the data extension for the journey. Tracking Extract and File Transfer are standard tools for this kind of data movement.
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Claudio
10 months ago
I'm not sure about option A. I think option C could also work well by using Data Extension Extract and Import activities to inject subscribers into a CloudPage for Journey Builder. It might provide a more direct approach to reaching out to the subscribers.
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Lonny
10 months ago
I agree with Gianna. Option A seems like the most efficient way to meet the criteria and ensure that only subscribers with failed emails are targeted for the re-engagement campaign.
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Gianna
11 months ago
I think option A is the best choice because it involves using SQL Query to target the specific subscribers and Import activities to inject them into a data extension for Journey Builder.
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