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Salesforce MKT-101 Exam

Certification Provider: Salesforce
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Number of questions in our database: 152
Exam Version: Feb. 03, 2023
MKT-101 Exam Official Topics:
  • Topic 1: Introduction to Salesforce Marketing Cloud/ Summary
  • Topic 2: Subscriber and Data Management/ Analytics and Troubleshooting
  • Topic 3: Email Message Design and Creation/ Marketing Automation
  • Topic 4: Message Testing, Delivery, and Email Marketing Best Practices

Free Salesforce MKT-101 Exam Actual Questions

The questions for MKT-101 were last updated On Feb. 03, 2023

Question #1

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

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Correct Answer: A

Question #2

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

Which setting should be configured in a send to identify the line of business sending the message?

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Correct Answer: B

Question #3

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

What is preventing the customer from receiving emails at their new address?

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Correct Answer: B

Question #4

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.

Which component should be configured to provide this functionality?

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Correct Answer: B

Question #5

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'.

What is the source of the duplicate subscriber key?

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Correct Answer: A

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