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Salesforce MKT-101 Exam

Certification Provider: Salesforce
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Number of questions in our database: 152
Exam Version: Apr. 15, 2024
MKT-101 Exam Official Topics:
  • Topic 1: Introduction to Salesforce Marketing Cloud/ Summary
  • Topic 2: Subscriber and Data Management/ Analytics and Troubleshooting
  • Topic 3: Email Message Design and Creation/ Marketing Automation
  • Topic 4: Message Testing, Delivery, and Email Marketing Best Practices
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Free Salesforce MKT-101 Exam Actual Questions

The questions for MKT-101 were last updated On Apr. 15, 2024

Question #1

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

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Correct Answer: B

Question #2

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

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Correct Answer: B

Question #3

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

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Correct Answer: B

Question #4

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat

a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.

Which tool should NTO use?

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Correct Answer: C

Question #5

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

A)

B)

C)

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Correct Answer: B


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