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Salesforce MKT-101 Exam Questions

Exam Name: Salesforce Build and Analyze Customer Journeys using Marketing Cloud Exam
Exam Code: MKT-101
Related Certification(s):
  • Salesforce Marketer Certifications
  • Salesforce Marketing Cloud Email Specialist Certifications
Certification Provider: Salesforce
Number of MKT-101 practice questions in our database: 161 (updated: Oct. 22, 2026)
Expected MKT-101 Exam Topics, as suggested by Salesforce :
  • Topic 1: Introduction to Salesforce Marketing Cloud: This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.
  • Topic 2: Administration Essentials: This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.
  • Topic 3: Data Management: This section evaluates the knowledge of an Email Campaign Specialist in organizing, segmenting, and synchronizing contact data. It covers how to create data extensions and ensure accurate data handling for targeted marketing efforts.
  • Topic 4: Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
  • Topic 5: Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
  • Topic 6: Marketing Automation: This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.
  • Topic 7: Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
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Patricia Bell

22 days ago
I recently passed this Salesforce Marketing Cloud exam, and what helped most was studying the lessons as real use cases rather than definitions. The hardest questions were about selecting the right activity or path for a given goal, so I rehearsed common patterns like re entry rules, exclusions, and wait logic.
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Monica Collins

2 months ago
Reporting and attribution questions often require interpreting journey performance and understanding conversion attribution across steps. Review engagement metrics, attribution windows, and path analysis examples, and someone I know passed the exam and credited Pass4Success for helpful practice material that expedited his review.
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Gerald Hernandez

2 months ago
I managed to pass the Build and Analyze Customer Journeys exam by doing timed practice and reviewing why each option was wrong. The wording can be subtle, so slowing down and mapping choices back to the platform behavior helped me avoid careless picks.
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Kimberly Johnson

3 months ago
Personalization and AMPscript items can be deceptive since they contrast personalization strings with simple AMPscript snippets rather than full scripting. Learn common functions, fallback behavior, and test snippets in a sandbox, another colleague passed by validating logic through hands-on email previews.
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James Brown

3 months ago
After passing MKT-101, I can say the exam rewards people who understand data setup and contact models. I spent extra time on data extensions, attributes, and how segmentation affects journey logic, and that paid off on several scenario questions.
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Dennis Clark

4 months ago
Branching and decision split activities were the trickiest for me because the exam uses compact flow diagrams to mask subtle rule order differences. Practice mapping business requirements to decision splits and testing small journey diagrams, and a friend cleared the exam quickly and thanked Pass4Success for a focused bank of practice questions.
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Amy Carter

4 months ago
I passed the Salesforce customer journeys exam by focusing on reporting and analysis, not just building journeys. The tricky part was knowing which metrics and views answer common business questions, so I practiced reading results and explaining what I would optimize.
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Melissa Morris

5 months ago
Questions about data extensions often test whether an extension is sendable and how primary keys and relationships affect joins in queries. Study sendable fields, relational mapping to contact data, and query behavior with sample DEs, one teammate sat the exam and passed after focusing on these practical exercises.
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Barbara Evans

5 months ago
I just cleared MKT-101 and the biggest help was building a full Journey Builder flow end to end, because the exam leans on how decisions, splits, and entry sources interact. Reviewing each lesson with a small sandbox example made the questions feel much less abstract.
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Emma Bell

6 months ago
Entry event configuration trips a lot of candidates, I saw a scenario question asking which entry source and re-entry rule best fit a recurring promotion. Make sure you understand API events versus file imports and re-entry options, and a colleague passed the exam and thanked Pass4Success for their concise question set that saved time.
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Michael Harris

6 months ago
Honestly the trickiest part for me was deciding between Contact Data and Journey Data in decision splits. Drawing the data flow on paper helped a lot during the exam.
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Emma Flores

6 months ago
Interesting point, I struggled more with entry event configurations and practiced different scenarios to get comfortable.
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Carol Morgan

6 months ago
Also remember that activities like wait and schedule can change behavior in subtle ways which tripped me up during MKT-101 but sketching timelines clarified it.
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Stephanie White

5 months ago
When I reviewed answers I noticed questions often hinge on evaluation frequency so I paid close attention to how often contacts are re-evaluated.
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Elizabeth Garcia

6 months ago
My take is that data extension field types and primary keys show up in tricky ways, so double checking those details saved me time.
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Susan Murphy

5 months ago
Some scenario questions seem to favor operational best practices over theoretical options, so pick answers that reflect platform constraints.
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Tamra

7 months ago
Pass4Success practice exams were spot-on in preparing me for the real deal. My tip? Familiarize yourself with the exam format and question types.
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Daron

7 months ago
The Salesforce Build and Analyze Customer Journeys exam is now behind me, and Pass4Success was a great resource. One question that caught me off guard was about using Path Optimizer in Journey Builder. I had to determine the best way to test different paths, and even though I was unsure, I passed.
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Karima

7 months ago
I successfully cleared the Salesforce exam on Customer Journeys, with help from Pass4Success. A difficult question involved configuring wait activities in Journey Builder. I had to decide the best timing for pauses, and while I wasn't entirely sure, I still passed.
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Kimberlie

7 months ago
I found the Einstein AI/Prediction Builder questions to be the most intimidating. Pass4Success practice exams broke down common pitfalls and gave scenarios that prepared me for the real exam.
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Janine

8 months ago
Acing the Salesforce exam was a confidence booster, thanks to Pass4Success. Remember, practice makes perfect - don't skip those practice exams!
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Adelina

8 months ago
I worried about the exam's scenario-based questions, yet Pass4Success boosted my readiness with realistic simulations. Believe in your prep and stay positive for the next attempt.
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Geraldine

8 months ago
Passing the Salesforce Marketing Cloud exam was a milestone, and Pass4Success practice questions were crucial. One challenging question was about using decision splits in Journey Builder. I had to choose the right criteria for splitting contacts, and although I was uncertain, I still passed.
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Ivory

8 months ago
Marketing Cloud certification achieved! Couldn't have done it without Pass4Success's quick prep.
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Fatima

9 months ago
I recently passed the Salesforce Build and Analyze Customer Journeys exam, thanks to Pass4Success. There was a tricky question about configuring goal metrics in Journey Builder. I had to select the right metrics to track journey success, and even though I wasn't sure, I passed the exam.
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Karan

9 months ago
Passed on my first try! Pass4Success's practice exams were incredibly helpful.
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Naomi

9 months ago
Clearing the Salesforce exam on Customer Journeys was a great achievement, and Pass4Success played a big role. One question that stumped me was about using Data Extensions in Journey Builder. I had to determine the best way to segment contacts, and though I was unsure, I still passed.
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Reita

9 months ago
Wow, I'm so relieved I passed! pass4success practice tests really helped me identify my weak areas and revise effectively.
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Martina

10 months ago
Certified in Salesforce Customer Journeys! Pass4Success made studying efficient and effective.
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Miesha

10 months ago
The first attempt seemed intimidating, but Pass4Success walked me through each element of the journey builder and analytics. You can do this—steady practice pays off!
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Patrick

10 months ago
Nervousness hit when I confronted data modeling in Marketing Cloud, but Pass4Success provided concise guides and review drills that boosted my confidence. Stay determined—your breakthrough is near.
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Tonette

10 months ago
Passing the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam was a breeze with Pass4Success. My advice? Focus on understanding the core concepts, not just memorizing.
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Delpha

11 months ago
The hardest topic was multi-step journeys with wait activities and re-entry rules. The practice tests showed exact question patterns and explained the edge cases, which made the tricky scenarios less scary.
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Rhea

11 months ago
I felt overwhelmed at first by the complexity of Analyze Customer Journeys, but pass4success clarified the concepts with practical examples and mock exams. Keep pushing—success is within reach!
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Blossom

11 months ago
I passed the Salesforce Marketing Cloud exam, and Pass4Success practice questions were a big help. A tough question involved configuring entry sources in Journey Builder. I had to choose the right source for a journey, and while I wasn't completely confident, I managed to pass.
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Ernest

11 months ago
I struggled with the data model questions, especially how Contact vs. Subscriber data interacts in SQL queries. pass4success practice exams clarified the data flow and their explanations helped me map out schemas quickly.
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Lorean

12 months ago
My initial jitters about building customer journeys were real, yet Pass4Success gave me structured study plans and hands-on Labs that boosted my confidence. Stay focused, you're closer than you think!
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Louisa

12 months ago
Pass4Success practice exams were a game-changer for me! One tip - manage your time wisely and don't get bogged down on any single question.
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Penney

1 year ago
I started off nervous about the unfamiliar Marketing Cloud journey mapping, but Pass4Success broke it into manageable steps, building my confidence with practice questions and clear explanations. You've got this—believe in your prep and you'll ace the next one too.
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Elke

1 year ago
Whew, that exam was tough! Glad I used Pass4Success - their questions were a lifesaver.
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Britt

1 year ago
The hardest part for me was mastering audience segmentation in Journey Builder—the tricky rules around entry sources and decision splits kept tripping me up, but Pass4Success practice exams drilled the logic and gave concise explanations which helped me finally lock it in.
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Irene

1 year ago
Nailed the Marketing Cloud cert! Pass4Success really came through with their exam prep materials.
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Linn

1 year ago
Just passed the Salesforce Certified: Build and Analyze Customer Journeys exam! Thanks Pass4Success for the spot-on practice questions.
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Katie

1 year ago
The Salesforce Build and Analyze Customer Journeys exam is now behind me, and Pass4Success was a great resource. One question that caught me off guard was about using Path Optimizer in Journey Builder. I had to determine the best way to test different paths, and even though I was unsure, I passed.
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Brandee

1 year ago
Passed with flying colors! Pass4Success really came through with relevant exam prep.
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Phung

1 year ago
I successfully cleared the Salesforce exam on Customer Journeys, with help from Pass4Success. A difficult question involved configuring wait activities in Journey Builder. I had to decide the best timing for pauses, and while I wasn't entirely sure, I still passed.
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Donte

1 year ago
Salesforce cert achieved! Pass4Success's prep materials were a game-changer.
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Kent

1 year ago
Made it through the Customer Journeys exam! Big thanks to Pass4Success for the accurate questions.
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Noel

1 year ago
Finally certified! Pass4Success's practice exams were spot-on for the real thing.
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Arthur

2 years ago
Exam passed! Pass4Success's materials were worth every penny for my last-minute studying.
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Vannessa

2 years ago
Certified in Customer Journeys! Pass4Success's questions were key to my quick preparation.
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Rosendo

2 years ago
Success! The exam was challenging, but Pass4Success made my prep time efficient.
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Lang

2 years ago
Passing the Salesforce Marketing Cloud exam was a milestone, and Pass4Success practice questions were crucial. One challenging question was about using decision splits in Journey Builder. I had to choose the right criteria for splitting contacts, and although I was uncertain, I still passed.
upvoted 0 times
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Stefany

2 years ago
Marketing Cloud cert in the bag! Couldn't have done it without Pass4Success's help.
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Clorinda

2 years ago
I recently passed the Salesforce Build and Analyze Customer Journeys exam, thanks to Pass4Success. There was a tricky question about configuring goal metrics in Journey Builder. I had to select the right metrics to track journey success, and even though I wasn't sure, I passed the exam.
upvoted 0 times
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Carisa

2 years ago
Clearing the Salesforce exam on Customer Journeys was a great feeling, and Pass4Success was a big help. One question that puzzled me was about using Data Extensions in Journey Builder. I had to determine the best way to segment contacts, and though I was unsure, I still passed.
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Odette

2 years ago
Passed on my first try! Pass4Success questions were incredibly similar to the actual exam.
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Ligia

2 years ago
I passed the Salesforce Marketing Cloud exam, and Pass4Success practice questions were invaluable. A tough question involved configuring entry events in Journey Builder. I had to choose the right event to trigger a journey, and while I wasn't completely confident, I managed to pass.
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Laurene

2 years ago
The Salesforce Build and Analyze Customer Journeys exam is behind me now, and I owe a lot to Pass4Success. One question that stumped me was about using Path Optimizer in Journey Builder. I had to decide the best way to test different paths for effectiveness, and although I was unsure, I still passed the exam.
upvoted 0 times
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Craig

2 years ago
Whew! Tough exam, but I made it. Kudos to Pass4Success for the relevant prep materials.
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Blair

2 years ago
I successfully passed the Salesforce exam on Customer Journeys, and the practice questions from Pass4Success were a big help. There was a question about configuring email sends in Journey Builder, specifically about the best practices for timing and frequency. I wasn't entirely sure of my answer, but I still passed.
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Kristin

2 years ago
Passing the Salesforce Marketing Cloud exam was a great achievement, and Pass4Success played a big role. One challenging question was about the different types of activities you can use in Journey Builder. I had to recall the specifics of using Email Send and Wait activities, which was a bit confusing, but I managed to pass.
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Veronika

2 years ago
Nailed the Marketing Cloud certification! Pass4Success materials were a lifesaver.
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Kirk

2 years ago
Multi-channel marketing strategies are covered. Understand how to create cohesive campaigns across email, SMS, push notifications, and social media.
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Leota

2 years ago
Just cleared the Salesforce exam on Customer Journeys, thanks to the practice questions from Pass4Success. There was a tricky question about configuring decision splits in Journey Builder. I had to choose the right criteria for splitting contacts based on their engagement, and I wasn't 100% confident, but I still made it through.
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Brock

2 years ago
Finally, don't underestimate the importance of Marketing Cloud administration. Know the basics of Brock roles, permissions, and account configuration.
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Kristel

2 years ago
I recently passed the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam, and I must say, the Pass4Success practice questions were incredibly helpful. One question that caught me off guard was about setting up entry sources in Journey Builder. I wasn't entirely sure about the correct configuration for a Data Extension entry source, but I managed to pass the exam nonetheless.
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Alesia

2 years ago
Just passed the Salesforce Customer Journeys exam! Thanks Pass4Success for the spot-on practice questions.
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Aleshia

2 years ago
Aced the Salesforce exam! Pass4Success, your practice tests were key. Prepared me perfectly in such a short time. Grateful!
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Stephania

2 years ago
My exam experience was successful as I passed the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam. With the assistance of Pass4Success practice questions, I was able to navigate through topics like Introduction to Salesforce Marketing Cloud and Subscriber and Data Management. One question that challenged me was about analyzing customer behavior using Marketing Cloud analytics tools. Despite some uncertainty, I was able to pass the exam.
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Rosann

2 years ago
Marketing Cloud certified! Pass4Success questions were so similar to the real thing. Made my study time super efficient. Thank you!
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Jeanice

2 years ago
Just became Salesforce Marketing Cloud certified! Pass4Success, your exam prep was spot on. Saved me weeks of studying. Thanks a million!
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Daisy

2 years ago
Wow, that exam was tough! But Pass4Success materials were a lifesaver. Passed on my first try. Couldn't have done it without you!
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Hassie

2 years ago
I recently passed the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam with the help of Pass4Success practice questions. The exam covered topics such as Subscriber and Data Management and Analytics and Troubleshooting. One question that stood out to me was related to creating personalized customer journeys based on subscriber data. I wasn't completely sure of the answer, but I still managed to pass the exam.
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Verdell

2 years ago
Just passed the Salesforce Marketing Cloud exam! Thanks Pass4Success for the spot-on practice questions. Saved me tons of prep time!
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Trevor

2 years ago
Analytics and reporting were significant exam topics. You might encounter questions on interpreting journey performance metrics and creating custom reports. Familiarize yourself with key performance indicators and reporting tools in Marketing Cloud. Pass4Success's exam materials were instrumental in my success.
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Free Salesforce MKT-101 Exam Actual Questions

Note: Premium Questions for MKT-101 were last updated On Oct. 22, 2026 (see below)

Question #1

A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.

Which feature, if configured, should provide a warning prior to sending?

Reveal Solution Hide Solution
Correct Answer: A

Question #2

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.

Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

Reveal Solution Hide Solution
Correct Answer: B

Question #3

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.

Which feature should NTO use?

Reveal Solution Hide Solution
Correct Answer: B

Question #4

A healthcare company imports its patient portal registrations at the parent level business unit (BU). Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

Reveal Solution Hide Solution
Correct Answer: C

Question #5

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

Reveal Solution Hide Solution
Correct Answer: B

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