Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 4 Question 70 Discussion

Actual exam question for Salesforce's Marketing Cloud Personalization Accredited Professional (AP-216) exam

Question #: 70
Topic #: 4

[All Marketing Cloud Personalization Accredited Professional (AP-216) Questions]

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

ASimilar Items

BTrending

CCollaborative Filtering

DCo Browser

Show Suggested Answer

Suggested Answer: C

The Collaborative Filtering ingredient uses a 'people like me' algorithm to suggest products or content based on the behaviors of other users with similar preferences or actions.

It identifies patterns among groups of users to provide tailored recommendations.

Salesforce Interaction Studio Documentation - Ingredients in Recipes

by Joni at May 07, 2026, 04:41 PM

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Delila

28 days ago

I’m a bit confused. I thought "Trending" was about popularity, not personalization. So maybe it’s not B) Trending after all.

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Earnestine

1 month ago

I remember discussing something similar in class, and I feel like "people like me" relates to how users interact with items. Could it be A) Similar Items?

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Margot

1 month ago

I think the answer might be C) Collaborative Filtering, but I'm not entirely sure. It sounds familiar from our last practice session.

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