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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam Questions
- Topic 1: Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
- Topic 2: Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
- Topic 3: Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
- Topic 4: Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.
- Topic 5: Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
- Topic 6: Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
- Topic 7: Activation: Salesforce consultants learn to execute impactful campaigns using tools like A/B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.
Free Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam Actual Questions
Note: Premium Questions for Marketing Cloud Personalization Accredited Professional (AP-216) were last updated On Aug. 25, 2025 (see below)
What two features of interaction studio can be used in an open-time email campaign?
In Interaction Studio, open-time email campaigns can dynamically personalize content for users at the moment they open an email. The two features utilized in open-time emails are:
Promotion (Answer A):
Promotions allow marketers to deliver dynamic offers or messages to users. At open time, these promotions adapt based on the recipient's real-time behavior and attributes.
Use Case: Displaying a promotion for a sale or an offer personalized to the user's recent activities.
Recipe (Answer D):
Recipes drive dynamic content recommendations, such as product suggestions or personalized content blocks, in the email. Recipes dynamically adjust based on user preferences or real-time context at the time of email open.
Use Case: Recommending products based on recent browsing history or purchase behavior.
Salesforce Interaction Studio Documentation - Open-Time Email Personalization
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
To set up the Marketing Cloud Personalization Connector for Sales and Service Clouds, configure a Server-Side Campaign.
This campaign type ensures data and recommendations are delivered directly to the Sales or Service Cloud via server-side integration.
Salesforce Marketing Cloud Documentation - Connector Configuration
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
When testing a website where a beacon from a different dataset is deployed, the Force SDK URL feature in the Evergage Launcher is used.
This allows developers to load and simulate a different dataset by specifying the SDK URL, enabling them to troubleshoot and test scenarios accurately.
Salesforce Interaction Studio Developer Documentation - Evergage Launcher
What three components are defined by the developer in the Sitemap?
Page Types:
Defines the structure of website pages, enabling accurate mapping of data and personalization rules.
Events:
Events track user actions like clicks and form submissions, feeding interaction data into the system.
Content Zones:
Defines specific areas on a webpage where personalized content can be displayed dynamically.
Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?
Increase in Conversion Rate: Marketing Cloud Personalization enables targeted and dynamic recommendations, driving higher conversion rates.
Increase in Revenue: By improving engagement and personalization, it directly impacts overall revenue.
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