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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 5 Question 112 Discussion

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.Which two reasons could be the cause?Choose 2 answers
A) Synchronized Data Sources only push data every 15 minutes and D) Individual Level Tracking was not selected in Marketing Cloud Configuration
B) ContactID was used as Subscriber Key
C) Email Address was used as Subscriber Key

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 5 Question 112 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 112
Topic #: 5
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

by Breana at Jul 30, 2025, 12:31 PM

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Marta
6 months ago
Wait, I didn't know clicks could be affected by Subscriber Key!
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Rosann
6 months ago
I think B is the issue, not A.
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Dorcas
6 months ago
Definitely D, can't track without that setting.
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Han
6 months ago
Are we sure it's not just a sync delay?
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Casey
6 months ago
A and D seem likely to me.
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Kristeen
7 months ago
I vaguely remember something about Individual Level Tracking being crucial for clicks to show up. So, option D might be a valid reason too.
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Shaquana
7 months ago
I’m a bit confused about the Subscriber Key options. I feel like option C could also be a reason, but I can't recall the details on that.
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Virgina
7 months ago
I think I saw a practice question about Subscriber Keys, and I’m leaning towards option B being a problem if ContactID was used. That doesn’t seem right for tracking.
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Jill
7 months ago
I remember something about how data synchronization can have delays, so maybe option A is a reason? But I'm not entirely sure if it’s the only factor.
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Cristy
7 months ago
Alright, let me try to break this down. If the Subscriber Key is set to ContactID or Email Address, that could be causing the problem. And if Individual Level Tracking wasn't enabled, that might also be the reason the clicks aren't showing up. I'll make sure to carefully consider those two options.
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Portia
8 months ago
I'm a bit confused on this one. I know Synchronized Data Sources can impact data updates, but I'm not sure if that's the issue here. And I'm not familiar with the Individual Level Tracking setting in Marketing Cloud.
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Silvana
8 months ago
Okay, let's see. The question is asking about why clicks aren't showing up on Contact records in Salesforce. I'm guessing it has something to do with the Subscriber Key or Marketing Cloud configuration.
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Keneth
8 months ago
Hmm, this one seems tricky. I'll need to think through the possible reasons carefully.
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Ivan
9 months ago
I agree with German, that could be one reason.
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German
10 months ago
I think it could be because Synchronized Data Sources only push data every 15 minutes.
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Veta
10 months ago
Hmm, I think it's B and D. Using ContactID as the Subscriber Key could definitely cause issues with clicks not showing up. And not having Individual Level Tracking enabled in Marketing Cloud would also be a problem.
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Magdalene
8 months ago
I think not having Individual Level Tracking enabled could also be a problem.
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Serita
8 months ago
Yes, that could definitely be one of the reasons.
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Troy
9 months ago
I agree, using ContactID as the Subscriber Key could cause issues.
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