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Salesforce Marketing Cloud Consultant Exam Questions

Exam Name: Salesforce Certified Marketing Cloud Consultant
Exam Code: Marketing Cloud Consultant
Related Certification(s): Salesforce Marketing Cloud Consultant Certification
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Marketing Cloud Consultant practice questions in our database: 154 (updated: May. 15, 2025)
Expected Marketing Cloud Consultant Exam Topics, as suggested by Salesforce :
  • Topic 1: Discovery and Architecture: In this topic, Salesforce marketing cloud consultants will demonstrate the ability to analyze business requirements and identify gaps to recommend effective solutions. Their expertise in gathering requirements and defining data strategies will be tested, ensuring they can design sustainable solutions tailored to the customer’s skillset and long-term maintenance needs.
  • Topic 2: Integration: You must showcase your ability to implement and troubleshoot Marketing Cloud Connect, articulate how a robust data model underpins personalized messaging, and recommend the best extension products for customer use cases.
  • Topic 3: Account Configuration: This topic assesses the capability of Salesforce marketing cloud consultants to manage account hierarchies, troubleshoot features like Reply Mail Management, and evaluate the impact of Sender Authentication Package. They will also demonstrate proficiency in Mobile Studio, ensuring they can configure accounts to meet complex customer needs.
  • Topic 4: Automation: Your ability to design and implement appropriate automation solutions will be tested. Whether crafting Journey Builder flows or configuring Automation Studio, you will prove your expertise in delivering scalable, efficient customer journeys and activity-based workflows.
  • Topic 5: Data Modeling and Management: This topic challenges Salesforce marketing cloud consultants to distinguish between reports, data views, and tracking extracts, identify the right data objects for given scenarios, and assess the implications of contact identity choices on the data model. Precision in managing data is key here.
  • Topic 6: Messaging: This topic tests your ability to deliver personalized and engaging messaging by choosing the right options for individualization. You will show how to align messaging strategies with customer scenarios, demonstrating your ability to optimize communication for impact.
Disscuss Salesforce Marketing Cloud Consultant Topics, Questions or Ask Anything Related
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Lamonica

22 days ago
Salesforce certification in the bag! Pass4Success made studying efficient and effective. Couldn't be happier!
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Cristal

22 days ago
Subscriber management is key. Be ready to answer questions about subscription center setup and preference management.
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Jeanice

2 months ago
API integration comes up. Know the basics of API calls and how to use them with Marketing Cloud.
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Dante

2 months ago
Passed my exam with flying colors! Pass4Success's questions were spot on. Highly recommend for quick preparation.
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Jestine

2 months ago
Journey testing and optimization is covered. Understand how to use Einstein to improve journey performance.
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Carri

3 months ago
Security and privacy questions are included. Familiarize yourself with Marketing Cloud security features and compliance regulations.
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Rosalind

3 months ago
Just became a certified Salesforce Marketing Cloud Consultant! Pass4Success's prep materials were worth every penny.
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Thersa

3 months ago
Content Builder is important. Know how to create and manage content blocks, templates, and assets effectively.
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Youlanda

4 months ago
Analytics Builder questions appear. Study how to create and interpret various types of reports and dashboards.
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Coral

4 months ago
Huge thanks to Pass4Success! Their study materials made passing the Marketing Cloud Consultant exam a breeze.
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Allene

4 months ago
Excited to announce that I passed the Salesforce Marketing Cloud Consultant exam! The Pass4Success practice questions were essential. There was a question on integration that asked how to connect Marketing Cloud with an external CRM system. I wasn't entirely sure, but I managed to pass.
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Karon

4 months ago
Mobile messaging is covered. Understand the differences between SMS, MMS, and push notifications in Marketing Cloud.
upvoted 1 times
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Amira

5 months ago
Marketing Cloud Connect configuration comes up. Know the steps for setting up and troubleshooting the integration with Sales/Service Cloud.
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Annamaria

5 months ago
Feeling accomplished! Passed the Salesforce exam today. Pass4Success's questions were eerily similar to the real thing.
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Shawnda

5 months ago
Automation Studio is a key topic. Be prepared to answer questions about automation types, activities, and best practices for scheduling.
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Gerald

5 months ago
I passed the Salesforce Certified Marketing Cloud Consultant exam, and the Pass4Success practice questions were a huge help. One question that I found difficult was about account configuration. It asked how to set up roles and permissions for different user groups. Despite my uncertainty, I passed!
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Ryan

6 months ago
AMPscript knowledge is essential. Practice writing and debugging AMPscript functions for personalization scenarios.
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Dottie

6 months ago
Pass4Success nailed it with their practice tests. Just aced the Marketing Cloud Consultant exam. Thanks for the quick prep!
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Marge

6 months ago
Thrilled to have passed the Salesforce Marketing Cloud Consultant exam! The Pass4Success practice questions were invaluable. There was a tough question on automation that asked how to set up a journey builder for a multi-step campaign. I wasn't sure of the exact steps, but I still passed.
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Irving

6 months ago
Data management is crucial. Expect questions on data extensions, subscriber key strategy, and data relationships in Marketing Cloud.
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Adrianna

6 months ago
I aced the Salesforce Certified Marketing Cloud Consultant exam, and Pass4Success practice questions played a big role. One question that puzzled me was about configuring messaging settings. It asked how to set up a preference center for email subscriptions. I wasn't confident, but I passed anyway.
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Lavelle

7 months ago
Heads up! The exam covers email deliverability in depth. Make sure you understand factors affecting inbox placement and sender reputation.
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Beula

7 months ago
Salesforce Marketing Cloud Consultant certified! Pass4Success's exam dumps were incredibly helpful. Couldn't have done it without them.
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Veronika

7 months ago
Happy to share that I passed the Salesforce Marketing Cloud Consultant exam! The Pass4Success practice questions were spot on. There was a question about data modeling that asked how to design a relational data model for a complex marketing campaign. I was unsure, but I still succeeded.
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Mignon

7 months ago
Just passed the Salesforce Certified Marketing Cloud Consultant exam! Thank you Pass4Success for the great prep materials. Be ready for questions on journey builder strategy and best practices.
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Percy

7 months ago
I passed the Salesforce Certified Marketing Cloud Consultant exam, thanks to Pass4Success practice questions. One challenging question was about integrating Marketing Cloud with Sales Cloud. It asked which API to use for real-time data synchronization. I had to guess, but it didn't stop me from passing!
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Devora

8 months ago
Whew, that exam was tough! Grateful for Pass4Success - their materials were a lifesaver. Passed on my first try!
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Jaime

8 months ago
Glad to help! Pass4Success is great for quick, relevant prep. Remember to apply these concepts to real-world scenarios for the best results. Good luck!
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Joye

8 months ago
Just cleared the Salesforce Marketing Cloud Consultant exam! The Pass4Success practice questions were a lifesaver. There was a tricky question on configuring the account settings for a multi-business unit setup. It asked about the best practices for managing user permissions across different units. I wasn't entirely sure, but I still made it through.
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Brande

8 months ago
Thanks for all the tips! Pass4Success really helped me prepare efficiently for this exam.
upvoted 0 times
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Mammie

8 months ago
I recently passed the Salesforce Certified Marketing Cloud Consultant exam, and I must say, the Pass4Success practice questions were incredibly helpful. One question that stumped me was about setting up the data model for a new client. It asked how to best structure data extensions for optimal performance and scalability. Despite my uncertainty, I managed to pass!
upvoted 0 times
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Katina

9 months ago
Just passed the Salesforce Marketing Cloud Consultant exam! Thanks Pass4Success for the spot-on practice questions. Saved me so much time!
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Veronika

9 months ago
Passing the Salesforce Certified Marketing Cloud Consultant exam was a great achievement for me, and I couldn't have done it without the help of Pass4Success practice questions. One question that I found challenging was related to determining what additional information is needed to design a recommended solution based on a set of business requirements. It required me to carefully analyze the requirements and think about the best approach to meet the client's needs.
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Romana

10 months ago
Passed the Marketing Cloud Consultant exam with flying colors! AMPscript was a significant area. Prepare for questions on personalization techniques and dynamic content creation. Make sure you understand the syntax and common use cases. Grateful to Pass4Success for providing relevant practice questions that helped me master these concepts quickly.
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Noelia

10 months ago
My experience taking the Salesforce Certified Marketing Cloud Consultant exam was intense, but I managed to pass with the help of Pass4Success practice questions. One question that I remember was about probing for additional information needed to recommend an appropriate solution based on a list of branding and creative strategies. It required me to think about how to tailor the solution to meet specific branding goals and creative strategies.
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Sherill

11 months ago
Successfully completed the Marketing Cloud Consultant certification! Data management was crucial. Be ready for scenarios on data extensions and subscriber key strategy. Focus on understanding how to structure data for effective segmentation and personalization. Pass4Success's exam prep materials were invaluable for covering all these topics efficiently.
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Tennie

11 months ago
Just passed the Salesforce Certified Marketing Cloud Consultant exam! Be prepared for questions on Journey Builder, focusing on entry sources and decision splits. Study the various data extension types and their use cases. Thanks to Pass4Success for providing relevant practice questions that helped me prepare efficiently!
upvoted 0 times
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Georgiann

11 months ago
I recently passed the Salesforce Certified Marketing Cloud Consultant exam with the help of Pass4Success practice questions. The exam was challenging, but the practice questions really helped me understand the key concepts and prepare effectively. One question that stood out to me was related to providing additional information needed to design a recommended solution based on a set of business requirements. It required critical thinking and a deep understanding of the topic.
upvoted 0 times
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Osvaldo

11 months ago
Just passed the Salesforce Certified Marketing Cloud Consultant exam! A key topic was Journey Builder. Expect questions on configuring entry sources and decision splits. Study the different entry modes and how to optimize customer journeys. Thanks to Pass4Success for the spot-on practice questions - they really helped me prepare quickly!
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Free Salesforce Marketing Cloud Consultant Exam Actual Questions

Note: Premium Questions for Marketing Cloud Consultant were last updated On May. 15, 2025 (see below)

Question #1

Northern Trail Outfitters is looking to personalize their SMS Messages.

Which data source is supported to personalize messages?

Reveal Solution Hide Solution
Correct Answer: B

Question #2

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

Reveal Solution Hide Solution
Correct Answer: C

A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to a set data extension that changes from day-to-day. A journey with this setting can admit contacts into the journey multiple times as long as they meet the entry criteria. The View As Web Page link will not be broken when the audience is refreshed daily because the link is based on the Job ID and Subscriber ID, which are unique for each send. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm&type=5


Question #3

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

What recommendation would a consultant provide on the architecture to fulfill this requirement?

Reveal Solution Hide Solution
Correct Answer: A

To fulfill the requirement that the data in the sandbox should never be mixed with data in production during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud instances. A Marketing Cloud instance is an independent environment that contains its own data, configuration, and functionality. Having two separate instances for sandbox and production will ensure data isolation and security during testing cycles. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_marketing_cloud_instances.htm&type=5


Question #4

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

Reveal Solution Hide Solution
Correct Answer: B

To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects the subscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for a journey that has a task activity to create the task in Sales Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_open.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_task_activity.htm&type=5


Question #5

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.

What could be causing this?

Reveal Solution Hide Solution
Correct Answer: D

The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5


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