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Salesforce Certified Marketing Cloud Consultant Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Consultant
Number of questions in our database: 129
Exam Version: Jan. 22, 2023
Exam Official Topics:
  • Topic 1: Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution
  • Topic 2: Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
  • Topic 3: Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
  • Topic 4: Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
  • Topic 5: Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
  • Topic 6: Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
  • Topic 7: Articulate How Data Construct will Drive One-to-One Messaging and Content/ Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
  • Topic 8: Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration/ Compare and Contrast Triggered and Scheduled Interactions
  • Topic 9: Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales/Service Cloud and Marketing Cloud
  • Topic 10: Summarize Send Logs, Including When/Why to Use it and How to Create and Manage/ Summarize Send Logs, Including When/Why to Use it and How to Create and Manage
  • Topic 11: Understand How Sales/Service Cloud Data in the Marketing Cloud Can be Segmented/ Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
  • Topic 12: Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)
  • Topic 13: Understand Available Data Types, Retention, and Template Options When Building a Data Extension/ Implications of a System Being Database of Record
  • Topic 14: Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL)/ Understand How Cardinality Impacts Data Modeling
  • Topic 15: Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder/ Explain the Role and Capabilities Within Contact Builder
  • Topic 16: Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)
  • Topic 17: Explain the Various Ways to Individualize Email Content/ Explain Various Marketing Cloud Email Technologies
  • Topic 18: Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows Function

Free Salesforce Salesforce Certified Marketing Cloud Consultant Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Consultant were last updated On Jan. 22, 2023

Question #1

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

Reveal Solution Hide Solution
Correct Answer: C

Question #2

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.

Which two activities would be automation?

Choose 2 answers

Reveal Solution Hide Solution
Correct Answer: B, D

Question #3

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

Reveal Solution Hide Solution
Correct Answer: B

Question #4

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.

Which design should the consultant recommend to perform their analysis?

Reveal Solution Hide Solution
Correct Answer: C

Question #5

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.

How should the consultant set this up?

Reveal Solution Hide Solution
Correct Answer: B

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