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Salesforce Certified Marketing Cloud Consultant Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Consultant
Number of questions in our database: 129
Exam Version: May. 27, 2023
Exam Official Topics:
  • Topic 1: Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution
  • Topic 2: Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
  • Topic 3: Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
  • Topic 4: Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
  • Topic 5: Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
  • Topic 6: Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
  • Topic 7: Articulate How Data Construct will Drive One-to-One Messaging and Content/ Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
  • Topic 8: Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration/ Compare and Contrast Triggered and Scheduled Interactions
  • Topic 9: Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales/Service Cloud and Marketing Cloud
  • Topic 10: Summarize Send Logs, Including When/Why to Use it and How to Create and Manage/ Summarize Send Logs, Including When/Why to Use it and How to Create and Manage
  • Topic 11: Understand How Sales/Service Cloud Data in the Marketing Cloud Can be Segmented/ Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
  • Topic 12: Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)
  • Topic 13: Understand Available Data Types, Retention, and Template Options When Building a Data Extension/ Implications of a System Being Database of Record
  • Topic 14: Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL)/ Understand How Cardinality Impacts Data Modeling
  • Topic 15: Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder/ Explain the Role and Capabilities Within Contact Builder
  • Topic 16: Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)
  • Topic 17: Explain the Various Ways to Individualize Email Content/ Explain Various Marketing Cloud Email Technologies
  • Topic 18: Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows Function

Free Salesforce Salesforce Certified Marketing Cloud Consultant Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Consultant were last updated On May. 27, 2023

Question #1

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

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Correct Answer: B

Question #2

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

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Correct Answer: D

Question #3

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

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Correct Answer: A

Question #4

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.

Which two considerations should be made?

Choose 2 answers

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Correct Answer: B, C

Question #5

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Reveal Solution Hide Solution
Correct Answer: C

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