Salesforce Exam Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Topic 2 Question 106 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 106
Topic #: 2

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

What recommendation would a consultant provide on the architecture to fulfill this requirement?

AImplement two separate Marketing Cloud instances.

BEnsure test sends are done from data extensions with attribute 'Is Testing1.

CCreate one or more additional business units for testing.

DUse Subscriber Filter per business unit to filter production from test data.

Show Suggested Answer

Suggested Answer: D

To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

by Colby at Mar 19, 2025, 02:38 PM

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Marlon

3 months ago

I'm just hoping they don't accidentally send the test data to the CEO's inbox. That would be a true nightmare scenario!

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Stefanie

3 months ago

Test sends with the 'Is Testing' attribute - simple, yet effective. Gotta love it when the solution is right in front of you.

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Lynelle

3 months ago

Subscriber Filter? Sounds like a fancy way to sort out the good from the bad data. As long as it works, I'm on board!

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Dolores

1 months ago

Implementing two separate Marketing Cloud instances could be a solid solution as well.

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Alfred

2 months ago

I think creating separate business units for testing could also be a good option.

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Thersa

2 months ago

Yes, a Subscriber Filter can help keep production and test data separate.

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Nobuko

3 months ago

Using a separate business unit for testing is a clever way to stay organized. Just gotta remember which one is which, right?

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Fatima

2 months ago

D) Use Subscriber Filter per business unit to filter production from test data.

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Carol

2 months ago

Using separate business units definitely helps keep things organized.

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Adria

2 months ago

C) Create one or more additional business units for testing.

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Natalya

3 months ago

A) Implement two separate Marketing Cloud instances.

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Lashawn

4 months ago

I personally think option C) Create one or more additional business units for testing could also work well. It would provide a clear separation between test and production data.

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