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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 1 Question 122 Discussion

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.What should be used to segment this audience?
B) Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
A) Use exclusion lists for the send - excluding those that already were sent the email
C) Use a SQL Query to filter the audience into a new data extension that is overwritten each day
D) Use SQL Query to filter the audience into a new data extension that is upserted every day

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 1 Question 122 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 122
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

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Suggested Answer: B

by Brett at May 03, 2026, 05:29 AM

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Fannie
26 days ago
I'm a bit confused about the difference between upserting and overwriting. Wouldn't both options affect the View As Web Page link?
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Mindy
1 month ago
I remember practicing a similar question where we had to ensure data integrity for daily campaigns. I feel like option D might be the best choice since it upserts the data.
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Rasheeda
1 month ago
I think using a SQL Query to filter the audience into a new data extension that is overwritten each day makes sense, but I'm not sure if that would keep the View As Web Page link intact.
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