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Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 5 Question 92 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam
Question #: 92
Topic #: 5
[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.

What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

A) Enabling customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order can help increase checkouts and decrease the time from adding items to completing a checkout by sending targeted and personalized messages to customers who have left items in their carts without purchasing them. This can help re-engage customers, remind them of their cart contents, and encourage them to complete their orders. D. Monitoring the cart items and time since it has been active in B2C Commerce and sending a reminder and checkout incentive 18 hours after the cart was last modified can help increase checkouts and decrease the time from adding items to completing a checkout by leveraging customer behavior data, timing, and urgency to motivate customers to buy their items before they are out of stock or unavailable. This can help reduce cart abandonment, increase conversion rates, and boost customer loyalty. Reference:

https://help.salesforce.com/s/articleView?id=sf.mc_jb_abandoned_cart.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_abandoned_carts.htm&type=5


by Lynelle at Jul 12, 2025, 04:23 PM

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Eura
2 months ago
Wait, can agents really complete transactions for customers? That seems risky.
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Rueben
2 months ago
D sounds smart, reminders can really help!
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Luther
3 months ago
A is definitely a must, abandoned carts are a huge loss!
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Martina
3 months ago
Not sure about B, seems like it could confuse customers.
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Nichelle
3 months ago
I think option C is a great idea!
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Gerald
3 months ago
I feel like option B could be effective too, especially if customers are stuck. It reminds me of a case study we reviewed about personalizing the checkout experience.
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Dylan
4 months ago
I’m a bit uncertain about option D. Sending reminders after a certain time could work, but I wonder if 18 hours is too long for some customers.
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Nina
4 months ago
I think option C makes sense because proactive chat support can really guide customers through the checkout process. It’s similar to a practice question we did on customer engagement.
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Susana
4 months ago
I remember discussing how abandoned cart strategies can really help, so option A sounds familiar. But I'm not sure if it's the best choice here.
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Art
4 months ago
I like the idea of pushing a chat request when the cart value reaches a certain threshold. That could really help guide customers through the checkout process and reduce abandonment.
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Brice
4 months ago
Okay, I've got some ideas. Enabling customer service agents to enroll customers in an Abandoned Cart Journey and sending a reminder and checkout incentive 18 hours after the cart was last modified seem like solid tactics to try.
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Alyssa
5 months ago
Hmm, I'm a bit unsure about this one. There are a few options presented, but I'm not sure which two would be the most effective. I'll need to think this through carefully.
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Dolores
5 months ago
This question seems straightforward. I think I can recommend a couple of good tactics to increase checkouts and decrease time to checkout.
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Flo
6 months ago
I think monitoring the cart items and sending a reminder after 18 hours could help too.
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Tammara
6 months ago
I believe pushing a chat request when the cart value reaches a certain value could also be effective.
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Trina
6 months ago
Haha, I'm just picturing the customer service agent frantically trying to complete the checkout process on behalf of the customer. 'No, no, don't click that! Let me do it!'
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Tamesha
7 months ago
I think B and C are both solid choices. Allowing customer service agents to complete the transaction and proactively offering chat assistance when the cart value is high could be really effective.
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Fletcher
7 months ago
I agree with Edna, that could remind customers to complete their orders.
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Edna
7 months ago
I think enabling customer service agents to enroll customers in an Abandoned Cart Journey could help.
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Stefania
7 months ago
Option D seems like a great way to re-engage customers and encourage them to complete their purchases. Sending a reminder with a checkout incentive after 18 hours could really help boost conversions.
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Lorita
6 months ago
I agree, sending a reminder with a checkout incentive could definitely help increase conversions.
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Carisa
7 months ago
Option D sounds like a good strategy to bring back customers who left items in their cart.
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