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Salesforce Certified B2C Solution Architect (Arch-302) Exam Questions
- Topic 1: Discovery and Customer Success: This topic equips solution architects to master customer engagement by planning agendas, gathering and documenting requirements, and crafting designs tailored to scenarios. It emphasizes product selection based on Salesforce's capabilities and validates B2C architecture by addressing systems of record, key objects, and risks. Additionally, the topic enhances skills to recommend implementation approaches, articulate relative effort, and manage dev-ops lifecycles in multi-cloud environments to meet change management objectives.
- Topic 2: Functional Capabilities and Business Value: Solution architects gain expertise in aligning Salesforce B2C products to customer requirements, showcasing seamless consumer journeys across marketing, purchasing, servicing, and loyalty. This topic further demonstrates optimizing post-purchase experiences in multi-cloud solutions, delivering outstanding customer satisfaction by leveraging Salesforce's integrated capabilities.
- Topic 3: Architecture Design: This section empowers solution architects to illustrate interactions between Salesforce products and third-party systems for commerce journeys. It emphasizes analyzing processes to propose value-driven customer experiences, recommending multi-cloud strategies for personalized solutions, and addressing data security and residency requirements with impact-conscious implementation plans.
- Topic 4: Data Models and Management: The focus here is on articulating Commerce object relationships, integrating systems for prioritized business objectives, and employing Salesforce privacy management features. Solution architects also gain the expertise to extend standard data models for high-volume processing, navigate system limitations, and implement best practices for data migration strategies using Salesforce tools.
- Topic 5: Integration: This topic prepares solution architects to design multi-cloud integrations, recognizing OOTB features, system constraints, and the need for custom solutions. It delves into recommending integration patterns suited to data volumes, latency, and compliance requirements, while demonstrating secure methods to connect Service Cloud, B2C Commerce, and Marketing Cloud environments using APIs and protocols.
Free Salesforce Salesforce Certified B2C Solution Architect (Arch-302) Exam Actual Questions
Note: Premium Questions for Salesforce Certified B2C Solution Architect (Arch-302) were last updated On Jul. 22, 2026 (see below)
Northern Trail Outfitters (NTO) is releasing a new ''Track-My-Hike" feature to their mobile app that allows users to track their hiking paths and distance as well as send emergency alerts in case they do not respond for a specific period.
This data is stored and visible from both the mobile app and on their profile in the web store. They expect up to 10,000 users to use this feature per month, with data points being tracked every minute over the average hiking period of 8 hours. 3
Which solution is appropriate for hosting this kind of data?
Heroku is a cloud platform that allows developers to build, run, and scale applications using various languages and frameworks. Postgres is a relational database that can store large amounts of structured data. A custom solution using Heroku and Postgres can handle the high volume and frequency of data points generated by the ''Track-My-Hike'' feature, as well as provide scalability and flexibility for future enhancements. Reference: https://www.heroku.com/home https://www.postgresql.org/
A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a
customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has
passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase.
What process should a Solution Architect follow to set up the solution?
An abandoned cart solution is a solution that allows sending personalized and timely email reminders to customers who have added items to their shopping cart but have not completed the purchase. An abandoned cart solution can help increase conversion rates, revenue, and customer loyalty. To implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud, a Solution Architect should follow the following process:
Implement collect.js in the ecommerce storefront. Collect.js is a JavaScript code that allows tracking customer behavior and interactions on the ecommerce website, such as browsing products, adding items to cart, etc. Collect.js sends this behavioral data to Marketing Cloud for further analysis and action.
Create a behavioral trigger. A behavioral trigger is a rule that defines how to map behavioral data to a target data extension when a customer takes a particular action, such as abandoning a cart or browser session. A behavioral trigger can help automate the data flow and segmentation process based on customer behavior.
Create an email in Marketing Cloud. An email is a message that contains text, images, links, and other content that can be sent to customers via email. An email can be created using Content Builder, a tool that allows designing and managing email content in Marketing Cloud.
Create a journey. A journey is a sequence of messages and actions that are triggered by customer events or attributes. A journey can be created using Journey Builder, a tool that allows designing and managing customer journeys in Marketing Cloud.
Option A is incorrect because exporting the purchase data from B2C Commerce, importing the data into Marketing Cloud, and creating an email in Content Builder is not a sufficient or efficient process for implementing an abandoned cart solution. This process does not involve creating a behavioral trigger or a journey, which are essential for sending timely and personalized email reminders based on customer behavior. Option B is incorrect because setting up Marketing Cloud Connector, creating an email in Marketing Cloud, and creating a send trigger is not a suitable or scalable process for implementing an abandoned cart solution. Marketing Cloud Connector is a feature that allows integrating Marketing Cloud with other Salesforce products, such as Sales Cloud or Service Cloud. It is not necessary or relevant for integrating Marketing Cloud with B2C Commerce. A send trigger is a rule that defines how to send an email to customers based on certain criteria or conditions. However, a send trigger does not capture or leverage the behavioral data collected by collect.js, which is crucial for creating an effective abandoned cart solution. Option D is incorrect because setting up Einstein Recommendations, setting up Marketing Cloud Connector, and creating an email in Marketing Cloud is not a relevant or optimal process for implementing an abandoned cart solution. Einstein Recommendations is a feature that allows generating personalized product recommendations based on customer behavior and preferences. It is not directly related to creating an abandoned cart solution, although it can be used to enhance the email content with relevant recommendations. As mentioned before, Marketing Cloud Connector is not necessary or relevant for integrating Marketing Cloud with B2C Commerce. This process also does not involve creating a behavioral trigger or a journey, which are essential for sending timely and personalized email reminders based on customer behavior. Reference:
https://help.salesforce.com/s/articleView?id=sf.mc_ctc_collect_code.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_behavioral_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_an_email_message.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_create_a_journey.htm&type=5
A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
Choose 2 answers
A) Enabling customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order can help increase checkouts and decrease the time from adding items to completing a checkout by sending targeted and personalized messages to customers who have left items in their carts without purchasing them. This can help re-engage customers, remind them of their cart contents, and encourage them to complete their orders. D. Monitoring the cart items and time since it has been active in B2C Commerce and sending a reminder and checkout incentive 18 hours after the cart was last modified can help increase checkouts and decrease the time from adding items to completing a checkout by leveraging customer behavior data, timing, and urgency to motivate customers to buy their items before they are out of stock or unavailable. This can help reduce cart abandonment, increase conversion rates, and boost customer loyalty. Reference:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_abandoned_cart.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_abandoned_carts.htm&type=5
A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.
What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?
Choose 2 answers
The shipping method name and description can be missing when order confirmation emails are triggered for languages other than US English, while other translated content appears correctly, for the following possible reasons:
The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale. The shipping method name and description are stored as attributes in B2C Commerce or Service Cloud, and they need to be translated and localized for each supported locale. If the translation or localization is missing or incorrect, the order confirmation email may not display them properly.
The ShippingMethods data extension is missing the label and description field for the corresponding locale. The ShippingMethods data extension is a table in Marketing Cloud that stores the shipping method information for each locale. It has fields for label and description that need to match the values in B2C Commerce or Service Cloud. If the fields are missing or mismatched for a certain locale, the order confirmation email may not display them properly.
Option B is incorrect because the subscriber in Marketing Cloud does not need to have a preferred locale set. The locale can be determined by the order data or the storefront language. Option C is incorrect because the locale can be set correctly in the email template using AMPscript or SSJS variables. Reference:
https://help.salesforce.com/s/articleView?id=sf.mc_co_transactional_messaging.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_order_confirmation_email.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_shipping_methods_data_extension.htm&type=5
Refer to the exhibit.
A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2C Commerce storefront with order management functionality, and an extensible API framework to integrate with other systems, as well as marketing automation. The overall system landscape of the proposed solution is shown above.
Which three considerations are important for this scenario? Choose 3 answers
Option A is correct because the Salesforce Platform can be used for customer master and consent management, or it can integrate with a third-party Master Data Management system. This is an important consideration for this scenario, as it affects the data quality, security, and governance of customer data across multiple Salesforce clouds and systems.
Option C is correct because Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform. This is an important consideration for this scenario, as it affects the integration, performance, and scalability of OMS with other Salesforce clouds and systems.
Option D is correct because Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging. This is an important consideration for this scenario, as it affects the marketing strategy, campaign design, and customer engagement of the company.
Option B is incorrect because Tableau does not require MuleSoft in order to access data outside of the Salesforce Platform. Tableau can connect to various data sources using native connectors or custom connectors without relying on MuleSoft.
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