Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 3 Question 93 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam

Question #: 93
Topic #: 3

[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.

Which two actions are needed to enable an Abandoned Cart Journey?

Choose 2 answers

AIntegrate product, order, and customer data feeds into Marketing Cloud Data Extensions

BIntegrate product, order, and customer data feeds into Service Cloud objects

CUse Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud

DImplement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation

Show Suggested Answer

Suggested Answer: A, D

A is correct because integrating product, order, and customer data feeds into Marketing Cloud Data Extensions is a prerequisite for enabling an Abandoned Cart Journey. Data Extensions are tables that store data in Marketing Cloud and can be used to define audience segments and personalize messages.

D is correct because implementing the Marketing Cloud collect.js through the storefront by using the Connector's reference implementation is a prerequisite for enabling an Abandoned Cart Journey. The collect.js script tracks customer behavior on the storefront and sends data to Marketing Cloud using the Connector cartridge.

B is incorrect because integrating product, order, and customer data feeds into Service Cloud objects is not needed for enabling an Abandoned Cart Journey. Service Cloud objects are used to store data in Service Cloud and can be used to manage customer service cases and interactions.

C is incorrect because using Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud is not needed for enabling an Abandoned Cart Journey. Mulesoft is a platform that provides integration solutions for various systems and applications.

: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration.htm&type=5

: https://help.salesforce.com/s/articleView?id=sf.mc_co_web_and_mobile_analytics_tracking.htm&type=5

by Rodolfo at Jul 31, 2025, 11:28 PM

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Kristal

2 months ago

Not sure if that's the best approach, though...

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Hermila

2 months ago

Implementing collect.js is a must too!

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Horace

2 months ago

Wait, isn't Mulesoft overkill for this?

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Irving

3 months ago

Totally agree, that's essential for segmentation.

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Edwin

3 months ago

Gotta integrate data feeds into Marketing Cloud Data Extensions!

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Richelle

3 months ago

I thought integrating data into Service Cloud was important too, but I’m not confident it applies here. We should focus on Marketing Cloud, right?

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Tashia

3 months ago

I feel like implementing the collect.js is also crucial, but I can't recall if it was specifically for Abandoned Cart or something else.

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Ollie

4 months ago

I’m not entirely sure, but I think using Mulesoft might be necessary for data integration. It feels like a common practice question we went over.

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Pamela

4 months ago

I remember we discussed the importance of integrating data feeds into Marketing Cloud Data Extensions for segmentation. That seems like a key step for the Abandoned Cart Journey.

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Tammi

4 months ago

I've got a good strategy - I'll focus on the two actions needed to enable the Abandoned Cart Journey, and choose the options that best describe that integration process.

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Gearldine

4 months ago

I'm a little confused by the Mulesoft and collect.js references. I'll need to review those integration methods to make sure I understand them properly.

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Demetra

4 months ago

Okay, the key here is to get the product, order, and customer data from B2C Commerce into Marketing Cloud. I'm pretty sure options A and C are the way to go.

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Leonora

5 months ago

Hmm, I'm a bit unsure about the difference between integrating into Data Extensions vs Service Cloud objects. I'll need to think this through carefully.

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