Pegasystems Exam PEGACPDC88V1 Topic 8 Question 22 Discussion

Actual exam question for Pegasystems's PEGACPDC88V1 exam

Question #: 22
Topic #: 8

1yCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.

What do you configure to implement this requirement?

ASelect the Refresh the audience checkbox.

BTrigger an external Extract-Transform-Load (ETL) process.

CSelect a different audience sample with a similar profile.

DRun the starting population segment daily.

Show Suggested Answer

Suggested Answer: C

The arbitration factor is a parameter that allows you to adjust the weight of each factor in the prioritization expression, based on your business strategy and preferences. The arbitration factor is multiplied by the factor value to calculate the final priority score of each offer for each customer. If you want to boost customers' needs in the prioritization formula, you can increase the arbitration factor for the propensity, which is the factor that reflects the predicted customer behavior. The higher the arbitration factor for the propensity, the more influence it has on the priority score, making the offers that match customers' needs more likely to be selected and presented to the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]

by Tula at Jun 02, 2024, 08:58 AM

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Lazaro

1 months ago

Option E: Hire a team of data-loving hummingbirds to constantly refresh the customer information. They'd be the 'buzz' of the marketing team!

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Franchesca

1 months ago

This question is like a data-fueled version of the 'chicken or the egg' dilemma. But I digress, option B seems to be the most comprehensive solution to keep the data fresh and up-to-date.

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Coletta

2 days ago

Running the starting population segment daily could also be a good way to ensure the data is always current.

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Corrie

9 days ago

I'm not sure about option B, I think option A might also work by refreshing the audience.

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Alesia

19 days ago

Yeah, I agree. It's important to have the latest customer information for targeted SMS promotions.

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Xuan

30 days ago

I think option B is the way to go, triggering an ETL process will ensure the data is always up-to-date.

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Casie

1 months ago

I'm feeling a bit like a data detective here. Option D might work, but running the segment daily could get messy. I think B is the way to go - let the ETL process handle the heavy lifting.

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Beckie

2 months ago

I personally think running the starting population segment daily would be the best option. It ensures we always have the most up-to-date data to promote our data plan offers.

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Craig

2 months ago

I agree with Cecilia. Triggering an external ETL process could also work, but selecting the checkbox seems like the most straightforward option.

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Fausto

2 months ago

Option A looks tempting, but I'm not sure if 'Refresh the audience' is specific enough. Better to be safe and go with the ETL process to be sure the data is up-to-date.

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Ettie

23 days ago

Yeah, I think it's better to go with the ETL process for this requirement.

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Leonor

24 days ago

I agree, the ETL process is a safer bet to ensure the data is always up-to-date.

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Cecilia

2 months ago

I think we should select the Refresh the audience checkbox to ensure we always use the latest customer information.

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Lawrence

2 months ago

Hmm, this question seems straightforward. I'd go with option B - triggering an external ETL process to ensure the latest customer data is used. Gotta keep that data fresh, right?

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Yvette

2 days ago

I think so too, it's important to have accurate customer information for targeted marketing.

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Thora

24 days ago

Yeah, triggering an external ETL process seems like the most efficient way to ensure the latest data is used.

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Susana

1 months ago

I agree, option B sounds like the best choice to keep the customer information up to date.

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