MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
The arbitration factor is a parameter that allows you to adjust the weight of each factor in the prioritization expression, based on your business strategy and preferences. The arbitration factor is multiplied by the factor value to calculate the final priority score of each offer for each customer. If you want to boost customers' needs in the prioritization formula, you can increase the arbitration factor for the propensity, which is the factor that reflects the predicted customer behavior. The higher the arbitration factor for the propensity, the more influence it has on the priority score, making the offers that match customers' needs more likely to be selected and presented to the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]