Marketo MCE Exam - Topic 1 Question 99 Discussion

Actual exam question for Marketo's MCE exam

Question #: 99
Topic #: 1

[All MCE Questions]

In which two ways can a marketer avoid a spamtrap? (Choose two.)

AEstablish a direct Opt-in process for all leads

BEmail leads who have been inactive for more than 6 months

CPurge the database of inactive leads

DPurchase lists from data vendors

Show Suggested Answer

Suggested Answer: A, C

by Huey at Apr 06, 2026, 04:03 AM

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14 days ago

I feel like both A and C are solid choices, but I need to double-check if purging leads is really effective against spamtraps.

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19 days ago

I’m pretty certain that purchasing lists is a bad idea, but I can't recall if emailing inactive leads is a good strategy or not.

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24 days ago

I remember practicing a question like this, and I think purging inactive leads could help, but I’m not completely confident.

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29 days ago

I think establishing a direct opt-in process is definitely one way to avoid spamtraps, but I'm not sure about the second option.

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