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Marketo Certified Expert Exam

Exam Name: Marketo Certified Expert Exam
Exam Code: Marketo Certified Expert Exam
Related Certification(s): Marketo Certified Expert Certification
Certification Provider: Marketo
Actual Exam Duration: 90 Minutes
Number of Marketo Certified Expert Exam practice questions in our database: 75 (updated: May. 19, 2024)
Expected Marketo Certified Expert Exam Topics, as suggested by Marketo :
  • Topic 1: Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads/ Control your Lead Database: Data Management
  • Topic 2: Understand standard system Smart Lists and create Smart Lists to segment leads/ Customer Data, Leads and Lists Topics
  • Topic 3: Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar/ Import lists needed for marketing programs
  • Topic 4: Define a foldering and naming protocol consistent with Marketo?s best practices/ Configure fields for data integrity Create a Program Channel
  • Topic 5: Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists/ Upload a list of leads: Import a List of Leads
  • Topic 6: Learn how a lead status goes from anonymous to known and how to change a lead status/ Create a custom view of leads: Custom Tab for Lead Detail
  • Topic 7: How to send out an email when a lead fills out a form: Email Auto Response/ Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
  • Topic 8: Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions/ Renaming Marketo Assets: Rename Marketo Assets
  • Topic 9: Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import/ Add social tools to landing pages:Social buttons
  • Topic 10: Event Management with Marketo: Understanding Event Programs/ What are my leads doing: How to Review the Activity Log
  • Topic 11: Set up a logical, scalable foldering system: Understanding Local Assets in a Program/ Upload images and files, or grab them from the web
  • Topic 12: Working with Channels: Create a Program Channel/ Check a lead?s activity: Reviewing Lead Details
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Free Marketo Marketo Certified Expert Exam Exam Actual Questions

Note: Premium Questions for Marketo Certified Expert Exam were last updated On May. 19, 2024 (see below)

Question #1

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

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Correct Answer: B

Question #2

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.

Which modification excludes these populations from the report?

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Correct Answer: A

Question #3

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

Reveal Solution Hide Solution
Correct Answer: B

Question #4

What is the purpose of a default value in a token?

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Question #5

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

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