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Marketo Certified Expert Exam Questions

Exam Name: Marketo Certified Expert Exam
Exam Code: Marketo Certified Expert Exam
Related Certification(s): Marketo Certified Expert Certification
Certification Provider: Marketo
Actual Exam Duration: 90 Minutes
Number of Marketo Certified Expert Exam practice questions in our database: 75 (updated: Jul. 13, 2024)
Expected Marketo Certified Expert Exam Topics, as suggested by Marketo :
  • Topic 1: Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads/ Control your Lead Database: Data Management
  • Topic 2: Understand standard system Smart Lists and create Smart Lists to segment leads/ Customer Data, Leads and Lists Topics
  • Topic 3: Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar/ Import lists needed for marketing programs
  • Topic 4: Define a foldering and naming protocol consistent with Marketo?s best practices/ Configure fields for data integrity Create a Program Channel
  • Topic 5: Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists/ Upload a list of leads: Import a List of Leads
  • Topic 6: Learn how a lead status goes from anonymous to known and how to change a lead status/ Create a custom view of leads: Custom Tab for Lead Detail
  • Topic 7: How to send out an email when a lead fills out a form: Email Auto Response/ Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
  • Topic 8: Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions/ Renaming Marketo Assets: Rename Marketo Assets
  • Topic 9: Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import/ Add social tools to landing pages:Social buttons
  • Topic 10: Event Management with Marketo: Understanding Event Programs/ What are my leads doing: How to Review the Activity Log
  • Topic 11: Set up a logical, scalable foldering system: Understanding Local Assets in a Program/ Upload images and files, or grab them from the web
  • Topic 12: Working with Channels: Create a Program Channel/ Check a lead?s activity: Reviewing Lead Details
Disscuss Marketo Marketo Certified Expert Exam Topics, Questions or Ask Anything Related
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Junita

20 days ago
Just passed the Marketo Certified Expert Exam! Be prepared for questions on lead scoring and lifecycle stages. Study the different scoring models and how they impact lead management. Thanks to Pass4Success for their spot-on practice questions - they really helped me prep efficiently!
upvoted 0 times
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Gearldine

23 days ago
I recently passed the Marketo Certified Expert Exam with the help of Pass4Success practice questions. The exam covered topics like identifying junk data and working with duplicate leads, as well as controlling lead database through data management. One question that stood out to me was related to creating Smart Lists to segment leads. Despite being unsure of the answer, I managed to pass the exam.
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Free Marketo Marketo Certified Expert Exam Exam Actual Questions

Note: Premium Questions for Marketo Certified Expert Exam were last updated On Jul. 13, 2024 (see below)

Question #1

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.

Which modification excludes these populations from the report?

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Correct Answer: A

Question #2

Which three token types can be used to insert a date into an email? (Choose three.)

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Correct Answer: B, C, D

https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

Question #3

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.

Which modification excludes these populations from the report?

Reveal Solution Hide Solution
Correct Answer: A

Question #4

What is the purpose of a default value in a token?

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Correct Answer: C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

Question #5

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

Reveal Solution Hide Solution
Correct Answer: B

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/bc-p/242885

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