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Marketo Certified Expert Exam
- Topic 1: Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads/ Control your Lead Database: Data Management
- Topic 2: Understand standard system Smart Lists and create Smart Lists to segment leads/ Customer Data, Leads and Lists Topics
- Topic 3: Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar/ Import lists needed for marketing programs
- Topic 4: Define a foldering and naming protocol consistent with Marketo?s best practices/ Configure fields for data integrity Create a Program Channel
- Topic 5: Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists/ Upload a list of leads: Import a List of Leads
- Topic 6: Learn how a lead status goes from anonymous to known and how to change a lead status/ Create a custom view of leads: Custom Tab for Lead Detail
- Topic 7: How to send out an email when a lead fills out a form: Email Auto Response/ Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
- Topic 8: Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions/ Renaming Marketo Assets: Rename Marketo Assets
- Topic 9: Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import/ Add social tools to landing pages:Social buttons
- Topic 10: Event Management with Marketo: Understanding Event Programs/ What are my leads doing: How to Review the Activity Log
- Topic 11: Set up a logical, scalable foldering system: Understanding Local Assets in a Program/ Upload images and files, or grab them from the web
- Topic 12: Working with Channels: Create a Program Channel/ Check a lead?s activity: Reviewing Lead Details
Free Marketo Marketo Certified Expert Exam Exam Actual Questions
The questions for Marketo Certified Expert Exam were last updated On Sep. 08, 2023
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text '':default=there''?
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text '':default=there''?
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