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Marketo Certified Expert Exam
Certification Provider: Marketo
Exam Name: Marketo Certified Expert Exam
Duration: 90 Minutes
Number of questions in our database: 75
Exam Version: Apr. 14, 2024
Exam Official Topics:
- Topic 1: Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads/ Control your Lead Database: Data Management
- Topic 2: Understand standard system Smart Lists and create Smart Lists to segment leads/ Customer Data, Leads and Lists Topics
- Topic 3: Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar/ Import lists needed for marketing programs
- Topic 4: Define a foldering and naming protocol consistent with Marketo?s best practices/ Configure fields for data integrity Create a Program Channel
- Topic 5: Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists/ Upload a list of leads: Import a List of Leads
- Topic 6: Learn how a lead status goes from anonymous to known and how to change a lead status/ Create a custom view of leads: Custom Tab for Lead Detail
- Topic 7: How to send out an email when a lead fills out a form: Email Auto Response/ Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
- Topic 8: Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions/ Renaming Marketo Assets: Rename Marketo Assets
- Topic 9: Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import/ Add social tools to landing pages:Social buttons
- Topic 10: Event Management with Marketo: Understanding Event Programs/ What are my leads doing: How to Review the Activity Log
- Topic 11: Set up a logical, scalable foldering system: Understanding Local Assets in a Program/ Upload images and files, or grab them from the web
- Topic 12: Working with Channels: Create a Program Channel/ Check a lead?s activity: Reviewing Lead Details
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Free Marketo Marketo Certified Expert Exam Exam Actual Questions
The questions for Marketo Certified Expert Exam were last updated On Apr. 14, 2024
Question #1
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
Question #2
Question #3
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
Correct Answer:
B
Question #4
A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?
Question #5
Which three token types can be used to insert a date into an email? (Choose three.)
Correct Answer:
B, C, D
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