Marketo Exam MCE Topic 5 Question 70 Discussion

Actual exam question for Marketo's MCE exam

Question #: 70
Topic #: 5

[All MCE Questions]

An engagement program to promote a new online training series has two objectives:

A ''Haven't Attended'' objective to get people who have never attended to sign up

A ''Continue'' objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

AA transition rule to pull members from the ''Haven't Attended'' group to the ''Continue'' communications emails

BA transition rule to push members from the ''Haven't Attended'' group to the ''Continue'' communication emails.

CTwo streams: one to add people to the program and the other to promote more new attendees

DTwo streams: one to promote attendance and the other to encourage completion

Show Suggested Answer

Suggested Answer: C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

by Yolande at Aug 07, 2024, 04:15 AM

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Lennie

2 days ago

I think the answer is D. We need two separate streams - one to promote attendance for those who haven't attended, and another to encourage completion for those who have previously attended.

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Azzie

4 days ago

Interesting, can you explain why you think that?

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Karol

5 days ago

I disagree, I believe option A and option C are the best choices to ensure the right people receive the right call to action.

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Azzie

16 days ago

I think the right mechanisms for this would be option B and option D.

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