Marketo MCE Exam - Topic 10 Question 27 Discussion

Actual exam question for Marketo's MCE exam

Question #: 27
Topic #: 10

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

AAdd to SFDC Campaign

BAdd to Engagement Program

CAdd to Nurture Stream

DAdd to Trash

Show Suggested Answer

Suggested Answer: C

https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296

by Leota at May 07, 2022, 03:01 AM

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Paulina

7 months ago

Totally agree with adding to SFDC Campaign!

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German

8 months ago

Wait, why would we nurture unqualified leads? Seems odd.

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Johnetta

8 months ago

Adding to Trash? That's just wasteful!

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Wei

8 months ago

I think adding to Nurture Stream makes more sense.

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Annelle

8 months ago

Definitely should add to Engagement Program.

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Iola

8 months ago

I’m pretty certain adding to Trash is definitely not the right choice, but I’m torn between the Engagement Program and Nurture Stream.

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Geraldine

8 months ago

Adding to SFDC Campaign sounds familiar, but I feel like that’s more for tracking than nurturing.

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Jody

8 months ago

I remember a similar question where we had to decide between adding leads to a campaign or a nurture stream. I think the nurture stream makes more sense here.

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Carlton

8 months ago

I think we need to add them to an Engagement Program, but I'm not entirely sure if that's the best option.

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Starr

8 months ago

This is a great question to test our knowledge of integrating these two Salesforce clouds. I feel confident that option B is the right approach to set up the necessary customer tracking and data flow for an abandoned cart solution.

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Vince

8 months ago

This looks like a straightforward best practices question. I'll start by considering each option and whether it aligns with typical workflow recommendations.

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Odette

8 months ago

Ah, I remember learning about this in class. The damaged disk areas are called "bad sectors." I'm confident that's the correct answer.

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Francene

8 months ago

Okay, let's see. The question mentions the guestshell, so I'm guessing the issue is related to that. I'll focus on the options that directly address the guestshell.

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Delmy

1 year ago

Ah, the old 'Throw it in the trash' approach. Classic marketing strategy. I wonder if they offer a 'Dumpster Diving' certification as well?

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Rupert

11 months ago

D: Add to Trash

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Vinnie

12 months ago

C: Add to Engagement Program

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Dalene

12 months ago

B: Add to SFDC Campaign

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Francesco

1 year ago

A: Add to Nurture Stream

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Michael

1 year ago

I'm going with C) Add to Nurture Stream. It's the only option that directly addresses the marketing team's desire to nurture the leads.

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Nenita

12 months ago

A: Definitely, it's important to make sure those Unqualified leads are still being nurtured for potential future conversions.

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Carmelina

12 months ago

B: Yeah, adding them to a Nurture Stream will help the marketing team engage with those leads effectively.

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Tammi

1 year ago

A: I agree, C) Add to Nurture Stream is the best option to nurture those leads.

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Linwood

1 year ago

Hmm, I'm torn between B) Add to Engagement Program and C) Add to Nurture Stream. Both of those options sound like they could work, but I'm leaning towards C since the question specifically mentions nurturing the leads.

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Youlanda

1 year ago

Yeah, C) Add to Nurture Stream aligns with the goal of nurturing the leads mentioned in the question.

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Clemencia

1 year ago

I agree, C) Add to Nurture Stream seems like the most appropriate choice for this scenario.

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Vashti

1 year ago

I think C) Add to Nurture Stream is the best option for nurturing the leads.

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Samira

1 year ago

D) Add to Trash? Really? That's just going to make the marketing team unhappy. They want to nurture those leads, not throw them away!

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Howard

12 months ago

A) Add to SFDC Campaign

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Leslee

12 months ago

C) Add to Nurture Stream

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Yen

12 months ago

B) Add to Engagement Program

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Louann

12 months ago

A) Add to SFDC Campaign

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Nobuko

12 months ago

A) Add to SFDC Campaign

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Holley

12 months ago

C) Add to Nurture Stream

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Samuel

1 year ago

B) Add to Engagement Program

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Kimberely

1 year ago

A) Add to SFDC Campaign

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Billye

1 year ago

I think C) Add to Nurture Stream is the correct answer. The marketing team wants to nurture those leads, so putting them in a nurture stream makes the most sense.

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