Marketo MCE Exam - Topic 10 Question 27 Discussion

Actual exam question for Marketo's MCE exam

Question #: 27
Topic #: 10

[All MCE Questions]

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

AAdd to SFDC Campaign

BAdd to Engagement Program

CAdd to Nurture Stream

DAdd to Trash

Show Suggested Answer

Suggested Answer: C

https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296

by Leota at May 07, 2022, 03:01 AM

Limited Time Offer

25%

Off

Get Premium MCE Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Paulina

4 months ago

Totally agree with adding to SFDC Campaign!

upvoted 0 times

...

German

5 months ago

Wait, why would we nurture unqualified leads? Seems odd.

upvoted 0 times

...

Johnetta

5 months ago

Adding to Trash? That's just wasteful!

upvoted 0 times

...

Wei

5 months ago

I think adding to Nurture Stream makes more sense.

upvoted 0 times

...

Annelle

5 months ago

Definitely should add to Engagement Program.

upvoted 0 times

...

Iola

5 months ago

I’m pretty certain adding to Trash is definitely not the right choice, but I’m torn between the Engagement Program and Nurture Stream.

upvoted 0 times

...

Geraldine

5 months ago

Adding to SFDC Campaign sounds familiar, but I feel like that’s more for tracking than nurturing.

upvoted 0 times

...

Jody

5 months ago

I remember a similar question where we had to decide between adding leads to a campaign or a nurture stream. I think the nurture stream makes more sense here.

upvoted 0 times

...

Carlton

5 months ago

I think we need to add them to an Engagement Program, but I'm not entirely sure if that's the best option.

upvoted 0 times

...

Starr

5 months ago

This is a great question to test our knowledge of integrating these two Salesforce clouds. I feel confident that option B is the right approach to set up the necessary customer tracking and data flow for an abandoned cart solution.

upvoted 0 times

...

Vince

5 months ago

This looks like a straightforward best practices question. I'll start by considering each option and whether it aligns with typical workflow recommendations.

upvoted 0 times

...

Odette

6 months ago

Ah, I remember learning about this in class. The damaged disk areas are called "bad sectors." I'm confident that's the correct answer.

upvoted 0 times

...

Francene

6 months ago

Okay, let's see. The question mentions the guestshell, so I'm guessing the issue is related to that. I'll focus on the options that directly address the guestshell.

upvoted 0 times

...

Delmy

10 months ago

Ah, the old 'Throw it in the trash' approach. Classic marketing strategy. I wonder if they offer a 'Dumpster Diving' certification as well?

upvoted 0 times

Rupert

8 months ago

D: Add to Trash

upvoted 0 times

...

Vinnie

9 months ago

C: Add to Engagement Program

upvoted 0 times

...

Dalene

9 months ago

B: Add to SFDC Campaign

upvoted 0 times

...

Francesco

9 months ago

A: Add to Nurture Stream

upvoted 0 times

...

Michael

10 months ago

I'm going with C) Add to Nurture Stream. It's the only option that directly addresses the marketing team's desire to nurture the leads.

upvoted 0 times

Nenita

9 months ago

A: Definitely, it's important to make sure those Unqualified leads are still being nurtured for potential future conversions.

upvoted 0 times

...

Carmelina

9 months ago

B: Yeah, adding them to a Nurture Stream will help the marketing team engage with those leads effectively.

upvoted 0 times

...

Tammi

9 months ago

A: I agree, C) Add to Nurture Stream is the best option to nurture those leads.

upvoted 0 times

...

Linwood

11 months ago

Hmm, I'm torn between B) Add to Engagement Program and C) Add to Nurture Stream. Both of those options sound like they could work, but I'm leaning towards C since the question specifically mentions nurturing the leads.

upvoted 0 times

Youlanda

10 months ago

Yeah, C) Add to Nurture Stream aligns with the goal of nurturing the leads mentioned in the question.

upvoted 0 times

...

Clemencia

10 months ago

I agree, C) Add to Nurture Stream seems like the most appropriate choice for this scenario.

upvoted 0 times

...

Vashti

10 months ago

I think C) Add to Nurture Stream is the best option for nurturing the leads.

upvoted 0 times

...

Samira

11 months ago

D) Add to Trash? Really? That's just going to make the marketing team unhappy. They want to nurture those leads, not throw them away!

upvoted 0 times

Howard

9 months ago

A) Add to SFDC Campaign

upvoted 0 times

...

Leslee

9 months ago

C) Add to Nurture Stream

upvoted 0 times

...

Yen

9 months ago

B) Add to Engagement Program

upvoted 0 times

...

Louann

9 months ago

A) Add to SFDC Campaign

upvoted 0 times

...

Nobuko

9 months ago

A) Add to SFDC Campaign

upvoted 0 times

...

Holley

9 months ago

C) Add to Nurture Stream

upvoted 0 times

...

Samuel

10 months ago

B) Add to Engagement Program

upvoted 0 times

...

Kimberely

10 months ago

A) Add to SFDC Campaign

upvoted 0 times

...

Billye

11 months ago

I think C) Add to Nurture Stream is the correct answer. The marketing team wants to nurture those leads, so putting them in a nurture stream makes the most sense.

upvoted 0 times