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Marketo MCE Exam - Topic 3 Question 101 Discussion

In which two ways can a marketer avoid a spamtrap? (Choose two.)
A) Establish a direct Opt-in process for all leads and C) Purge the database of inactive leads
B) Email leads who have been inactive for more than 6 months
D) Purchase lists from data vendors

Marketo MCE Exam - Topic 3 Question 101 Discussion

Actual exam question for Marketo's MCE exam
Question #: 101
Topic #: 3
[All MCE Questions]

In which two ways can a marketer avoid a spamtrap? (Choose two.)

Show Suggested Answer Hide Answer
Suggested Answer: A, C

https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282

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Deja
1 month ago
I feel like we had a similar question about maintaining a clean email list. Opt-in definitely sounds right, but I’m unsure about the second option.
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Mollie
1 month ago
I’m not entirely sure, but I think purging inactive leads could help avoid spamtraps too. It’s something we practiced in our last session.
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Tamra
1 month ago
I remember we discussed the importance of having a direct opt-in process to ensure leads are genuinely interested. That seems like a solid choice.
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