CIPS A6 Exam - Topic 5 Question 76 Discussion

Actual exam question for CIPS's A6 exam

Question #: 76
Topic #: 5

[All A6 Questions]

Q3 Which of the following best describes the pricing policy known as 'promotional pricing'? (2 marks)

AA high price aimed at quick recovery of costs

BA price in line with that being charged by competitors

CA temporary price reduction to increase sales in the short term

DA low price set to gain a large share of the market.

Show Suggested Answer

Suggested Answer: C

by Roselle at Jun 13, 2025, 02:26 PM

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Chantay

2 months ago

C makes the most sense to me!

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Kami

2 months ago

I thought it was D, like a low price for market share.

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Theron

3 months ago

I agree with C, but I can see why some might think A.

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Blair

3 months ago

Wait, is promotional pricing really just a short-term thing?

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Gladys

3 months ago

It's definitely C, right? Temporary price reduction.

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Veronique

3 months ago

I’m torn between C and D. C makes sense for short-term boosts, but D could also apply if they want to attract more customers.

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Natalya

4 months ago

I feel like I’ve seen questions like this before, and I think promotional pricing is definitely not about high prices, so A is out.

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Chuck

4 months ago

I remember studying that promotional pricing is used to boost sales quickly, which sounds like C too, but I’m not completely sure.

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Ria

4 months ago

I think promotional pricing is about temporary discounts, so I’m leaning towards option C.

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Selma

4 months ago

Promotional pricing... is that the same as penetration pricing? I'm getting a bit mixed up on the different pricing strategies. I'll have to review my notes before deciding on the answer.

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Fernanda

4 months ago

Okay, I remember learning about promotional pricing in class. It's definitely a temporary price reduction, not a high price or a price matching competitors. I'm confident C is the right answer here.

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Jannette

5 months ago

Hmm, I'm a bit unsure about this one. Promotional pricing could also be about setting a low price to gain market share, right? I'll have to think this through carefully before answering.

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Christa

5 months ago

I think this question is pretty straightforward. Promotional pricing is clearly about a temporary price reduction to boost sales, so I'm going with option C.

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Alison

8 months ago

D might work for a new product launch, but promotional pricing is all about those temporary discounts to get people buying. C is the way to go.

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Jospeh

8 months ago

Haha, 'quick recovery of costs'? That's just fancy talk for 'ripping people off'! Definitely not promotional pricing.

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Vonda

7 months ago

C: Definitely not about ripping people off, it's just a short-term strategy to increase sales.

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Arthur

7 months ago

B: Yeah, it's all about getting customers in the door with lower prices.

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Allene

8 months ago

A: I think 'promotional pricing' is more about temporary price reductions to boost sales.

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Ozell

8 months ago

I'm not sure, but I think it might be D.

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Lillian

8 months ago

I agree with Georgene. Promotional pricing is definitely a short-term strategy to drive up demand, not a long-term pricing approach.

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Georgene

8 months ago

Option C seems the most accurate. Promotional pricing is all about temporarily lowering prices to boost sales, right?

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Beata

7 months ago

Definitely, option C is the correct answer. It's a way to generate excitement and increase sales for a limited time.

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Linette

8 months ago

I agree, option C makes the most sense. It's a common strategy used to drive sales in the short term.

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Jeanice

8 months ago

I think option C is the best choice. It's all about creating a sense of urgency and attracting more customers.

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Nichelle

8 months ago

Yes, you're right. Promotional pricing is all about offering temporary price reductions to increase sales quickly.

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Leah

8 months ago

I agree with Theresia, promotional pricing is all about temporary price reduction to boost sales.

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Theresia

8 months ago

I think the answer is C.

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