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CIPS A6 Exam - Topic 1 Question 52 Discussion

Actual exam question for CIPS's A6 exam
Question #: 52
Topic #: 1
[All A6 Questions]

Which of the following promotional methods can be described as 'below the line'? (2 marks)

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Suggested Answer: C

by Merissa at May 18, 2024, 03:33 AM

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Isadora
3 months ago
Totally agree, leaflets and brochures fit the bill!
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Lawrence
3 months ago
Wait, are cinema ads really not below the line? That’s surprising!
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Fanny
3 months ago
Internet banners are more above the line, right?
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Selma
4 months ago
I thought radio commercials were also considered below the line?
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Lynsey
4 months ago
Sales leaflets and brochures are definitely below the line.
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Lanie
4 months ago
I practiced a similar question where cinema advertising was classified as above the line, so I think that rules it out for this one.
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Aleshia
4 months ago
I feel like internet banners could also be below the line, but I can't recall the exact definitions we went over.
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Kayleigh
4 months ago
I'm not entirely sure, but I remember that radio commercials are usually considered above the line.
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Julio
5 months ago
I think 'below the line' refers to more direct marketing methods, so maybe sales leaflets and brochures?
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Raymon
5 months ago
This is a good question to test our understanding of marketing concepts. 'Below the line' refers to more targeted, direct-to-consumer tactics, so I'm going with B and C as the correct answers.
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Cherry
5 months ago
I'm a little confused by the 'below the line' terminology. Is that the same as 'offline' marketing? I'll have to review my notes to make sure I understand the difference between the two before answering this.
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Ming
5 months ago
Okay, I've got this. 'Below the line' means non-traditional, more personalized promotional methods, so radio and cinema ads are 'above the line'. I'm confident B and C are the correct answers.
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Dong
5 months ago
Hmm, I'm a bit unsure about this one. I know 'below the line' is different from 'above the line' advertising, but I can't quite remember the specifics. I'll have to think this through carefully.
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Hubert
5 months ago
I think this one is pretty straightforward. 'Below the line' refers to more targeted, direct marketing methods, so I'm going with B and C.
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Dong
5 months ago
I'm a bit confused on this one. I'm not entirely sure which of these options would be considered the true "first step" in the advertising campaign process.
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Junita
5 months ago
I remember practicing questions about terrorist motivations and recruitment methods, and I feel like Multifactor was mentioned often.
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Francesco
5 months ago
Peering authentication is required before enabling encryption, right? I'm pretty sure that's one of the true statements.
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Antonio
9 months ago
Wait, does 'below the line' mean 'below the radar'? In that case, I'm picking C and D - those internet banners and cinema ads are practically invisible! *chuckles*
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Monte
8 months ago
D) Cinema advertising
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Dianne
8 months ago
C) Internet banners
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Lavonna
8 months ago
B) Sales leaflets and brochures
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Arlene
8 months ago
A) Radio commercials
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Magnolia
10 months ago
Below the line, huh? I guess that rules out the radio and internet stuff. Gonna have to go with the good old-fashioned print media - B and D for the win!
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Edmond
10 months ago
Hmm, this is a tricky one. I'm going to go with B and D - sales leaflets and cinema ads. Gotta love these 'select two' questions, really make you think!
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Lucina
9 months ago
Yeah, these questions always make you second guess your choices.
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Nada
9 months ago
Definitely, it's all about targeting specific audiences with sales leaflets and cinema ads.
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Rolf
9 months ago
I would have chosen B and C, but now I see why D makes sense too.
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Candra
9 months ago
Yeah, I agree. Radio commercials and internet banners are usually classified as 'above the line' promotions.
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Joesph
9 months ago
I think you're right, B and D are below the line methods.
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Cherri
9 months ago
I think you're on the right track with B and D. Those are typically considered 'below the line' methods.
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Joseph
10 months ago
I always get 'above the line' and 'below the line' mixed up! But I'm pretty sure sales leaflets and cinema ads are the 'below the line' ones. Time to brush up on my marketing terminology.
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Shanice
10 months ago
B and D seem like the obvious 'below the line' options here. Radio and internet are more 'above the line' if I recall correctly.
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Truman
9 months ago
Cinema advertising can also be effective for reaching a specific audience.
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Rodolfo
9 months ago
Sales leaflets and brochures are more targeted and personal.
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Kallie
9 months ago
Radio commercials and internet banners are usually considered 'above the line'.
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Youlanda
10 months ago
I agree, B and D are definitely 'below the line' methods.
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Dana
11 months ago
I'm not sure about Internet banners, they could be considered above the line as well.
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Becky
11 months ago
I agree with Rhea, because they are targeted directly at consumers.
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Rhea
11 months ago
I think sales leaflets and brochures are below the line.
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