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CIPS Exam A6 Topic 1 Question 52 Discussion

Actual exam question for CIPS's A6 exam
Question #: 52
Topic #: 1
[All A6 Questions]

Which of the following promotional methods can be described as 'below the line'? (2 marks)

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Suggested Answer: C

by Merissa at May 18, 2024, 03:33 AM

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Antonio
27 days ago
Wait, does 'below the line' mean 'below the radar'? In that case, I'm picking C and D - those internet banners and cinema ads are practically invisible! *chuckles*
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Magnolia
1 months ago
Below the line, huh? I guess that rules out the radio and internet stuff. Gonna have to go with the good old-fashioned print media - B and D for the win!
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Edmond
1 months ago
Hmm, this is a tricky one. I'm going to go with B and D - sales leaflets and cinema ads. Gotta love these 'select two' questions, really make you think!
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Lucina
20 days ago
Yeah, these questions always make you second guess your choices.
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Nada
21 days ago
Definitely, it's all about targeting specific audiences with sales leaflets and cinema ads.
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Rolf
22 days ago
I would have chosen B and C, but now I see why D makes sense too.
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Candra
26 days ago
Yeah, I agree. Radio commercials and internet banners are usually classified as 'above the line' promotions.
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Joesph
1 months ago
I think you're right, B and D are below the line methods.
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Cherri
1 months ago
I think you're on the right track with B and D. Those are typically considered 'below the line' methods.
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Joseph
2 months ago
I always get 'above the line' and 'below the line' mixed up! But I'm pretty sure sales leaflets and cinema ads are the 'below the line' ones. Time to brush up on my marketing terminology.
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Shanice
2 months ago
B and D seem like the obvious 'below the line' options here. Radio and internet are more 'above the line' if I recall correctly.
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Truman
12 days ago
Cinema advertising can also be effective for reaching a specific audience.
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Rodolfo
16 days ago
Sales leaflets and brochures are more targeted and personal.
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Kallie
21 days ago
Radio commercials and internet banners are usually considered 'above the line'.
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Youlanda
2 months ago
I agree, B and D are definitely 'below the line' methods.
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Dana
2 months ago
I'm not sure about Internet banners, they could be considered above the line as well.
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Becky
2 months ago
I agree with Rhea, because they are targeted directly at consumers.
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Rhea
3 months ago
I think sales leaflets and brochures are below the line.
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