CIPS Exam A6 Topic 1 Question 52 Discussion

Actual exam question for CIPS's A6 exam

Question #: 52
Topic #: 1

[All A6 Questions]

Which of the following promotional methods can be described as 'below the line'? (2 marks)

ARadio commercials

BSales leaflets and brochures

CInternet banners

DCinema advertising

Show Suggested Answer

Suggested Answer: C

by Merissa at May 18, 2024, 03:33 AM

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14 days ago

I'm not sure about Internet banners, they could be considered above the line as well.

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15 days ago

I agree with Rhea, because they are targeted directly at consumers.

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17 days ago

I think sales leaflets and brochures are below the line.

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