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Which of the following promotional methods can be described as 'below the line'? (2 marks)
Suggested Answer: C
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39 comments · newest first
IS
Isadora
11 months ago
Totally agree, leaflets and brochures fit the bill!
LA
Lawrence
11 months ago
Wait, are cinema ads really not below the line? That’s surprising!
FA
Fanny
12 months ago
Internet banners are more above the line, right?
SE
Selma
12 months ago
I thought radio commercials were also considered below the line?
LY
Lynsey
1 year ago
Sales leaflets and brochures are definitely below the line.
LA
Lanie
1 year ago
I practiced a similar question where cinema advertising was classified as above the line, so I think that rules it out for this one.
AL
Aleshia
1 year ago
I feel like internet banners could also be below the line, but I can't recall the exact definitions we went over.
KA
Kayleigh
1 year ago
I'm not entirely sure, but I remember that radio commercials are usually considered above the line.
JU
Julio
1 year ago
I think 'below the line' refers to more direct marketing methods, so maybe sales leaflets and brochures?
RA
Raymon
1 year ago
This is a good question to test our understanding of marketing concepts. 'Below the line' refers to more targeted, direct-to-consumer tactics, so I'm going with B and C as the correct answers.
CH
Cherry
1 year ago
I'm a little confused by the 'below the line' terminology. Is that the same as 'offline' marketing? I'll have to review my notes to make sure I understand the difference between the two before answering this.
MI
Ming
1 year ago
Okay, I've got this. 'Below the line' means non-traditional, more personalized promotional methods, so radio and cinema ads are 'above the line'. I'm confident B and C are the correct answers.
DO
Dong
1 year ago
Hmm, I'm a bit unsure about this one. I know 'below the line' is different from 'above the line' advertising, but I can't quite remember the specifics. I'll have to think this through carefully.
HU
Hubert
1 year ago
I think this one is pretty straightforward. 'Below the line' refers to more targeted, direct marketing methods, so I'm going with B and C.
DO
Dong
1 year ago
I'm a bit confused on this one. I'm not entirely sure which of these options would be considered the true "first step" in the advertising campaign process.
JU
Junita
1 year ago
I remember practicing questions about terrorist motivations and recruitment methods, and I feel like Multifactor was mentioned often.
FR
Francesco
1 year ago
Peering authentication is required before enabling encryption, right? I'm pretty sure that's one of the true statements.
AN
Antonio
1 year ago
Wait, does 'below the line' mean 'below the radar'? In that case, I'm picking C and D - those internet banners and cinema ads are practically invisible! *chuckles*
MO
Monte
1 year ago
D) Cinema advertising
DI
Dianne
1 year ago
C) Internet banners
LA
Lavonna
1 year ago
B) Sales leaflets and brochures
AR
Arlene
1 year ago
A) Radio commercials
MA
Magnolia
2 years ago
Below the line, huh? I guess that rules out the radio and internet stuff. Gonna have to go with the good old-fashioned print media - B and D for the win!
ED
Edmond
2 years ago
Hmm, this is a tricky one. I'm going to go with B and D - sales leaflets and cinema ads. Gotta love these 'select two' questions, really make you think!
LU
Lucina
1 year ago
Yeah, these questions always make you second guess your choices.
NA
Nada
1 year ago
Definitely, it's all about targeting specific audiences with sales leaflets and cinema ads.
RO
Rolf
1 year ago
I would have chosen B and C, but now I see why D makes sense too.
CA
Candra
1 year ago
Yeah, I agree. Radio commercials and internet banners are usually classified as 'above the line' promotions.
JO
Joesph
1 year ago
I think you're right, B and D are below the line methods.
CH
Cherri
1 year ago
I think you're on the right track with B and D. Those are typically considered 'below the line' methods.
JO
Joseph
2 years ago
I always get 'above the line' and 'below the line' mixed up! But I'm pretty sure sales leaflets and cinema ads are the 'below the line' ones. Time to brush up on my marketing terminology.
SH
Shanice
2 years ago
B and D seem like the obvious 'below the line' options here. Radio and internet are more 'above the line' if I recall correctly.
TR
Truman
1 year ago
Cinema advertising can also be effective for reaching a specific audience.
RO
Rodolfo
1 year ago
Sales leaflets and brochures are more targeted and personal.
KA
Kallie
1 year ago
Radio commercials and internet banners are usually considered 'above the line'.
YO
Youlanda
2 years ago
I agree, B and D are definitely 'below the line' methods.
DA
Dana
2 years ago
I'm not sure about Internet banners, they could be considered above the line as well.
BE
Becky
2 years ago
I agree with Rhea, because they are targeted directly at consumers.
RH
Rhea
2 years ago
I think sales leaflets and brochures are below the line.