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CIMA Exam CIMAPRA19-E03-1 Topic 8 Question 84 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 84
Topic #: 8
[All CIMAPRA19-E03-1 Questions]

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

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Suggested Answer: C

Contribute your Thoughts:

Tasia
29 days ago
I think the answer is C) Star.
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Novella
1 months ago
That makes sense, since it has a high market share and is generating good revenues.
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Junita
1 months ago
I think it would be classified as a Cash Cow.
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