CIMA Exam CIMAPRA19-E03-1 Topic 8 Question 84 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 84
Topic #: 8

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

ADog

BCash Cow

CStar

DQuestion Mark

Show Suggested Answer

Suggested Answer: C

by Felicidad at Apr 22, 2024, 07:25 AM

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Novella

5 days ago

That makes sense, since it has a high market share and is generating good revenues.

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Junita

5 days ago

I think it would be classified as a Cash Cow.

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