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AMA PCM Exam - Topic 9 Question 118 Discussion

Actual exam question for AMA's PCM exam
Question #: 118
Topic #: 9
[All PCM Questions]

Which of the following is true of an administrative marketing channel?

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Suggested Answer: C

by Lucy at Oct 27, 2025, 01:04 PM

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Maryrose
5 days ago
B is also valid, contracts are key in many channels.
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Polly
10 days ago
Wait, E? No control at all? That seems off.
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Ty
16 days ago
D sounds right, everyone just looks out for their own profits.
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Antonio
21 days ago
I think A is misleading, not all channels are owned completely.
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Brendan
26 days ago
C is definitely true, the dominant member usually calls the shots.
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Han
1 month ago
Haha, E? Yeah, right. As if any business would let others control their marketing channel without a fight.
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Leontine
1 month ago
D is just too idealistic. In the real world, there's always a power imbalance in marketing channels.
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Sherrell
1 month ago
I agree with C. The lack of common ownership but presence of a dominant member is the key characteristic of an administrative marketing channel.
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Alida
2 months ago
Option C seems the most accurate. The dominant channel member controls the marketing channel without owning it.
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Shenika
2 months ago
I feel like option A could be a possibility since it talks about complete control, but I’m not confident if that applies to administrative channels specifically.
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Winifred
2 months ago
I'm not entirely sure, but I remember something about contractual relationships in option B. It might be relevant to administrative channels.
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Kenia
2 months ago
I think C is the best choice. The dominant member usually controls everything.
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Jenise
3 months ago
Option D seems to describe a more traditional channel structure, but I remember we talked about how administrative channels differ from that.
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Alecia
3 months ago
I think option C sounds familiar because it mentions a dominant member controlling the channel, which we discussed in class.
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Salina
3 months ago
I'm leaning towards C. The key is that there's no common ownership, but one member has the balance of power.
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Yuette
4 months ago
D can't be right, that describes an independent marketing channel, not an administrative one.
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Hyman
4 months ago
B sounds right to me. The channel is held together by contracts between the members, not complete control by the parent company.
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Lizette
4 months ago
Hmm, I'm not sure about this one. The options seem pretty similar, I'll have to think it through carefully.
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Lonna
4 months ago
I think the answer is C. The question is asking about an administrative marketing channel, which means there's no common ownership but one member dominates the others.
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Micaela
2 months ago
I was leaning towards A, but C fits better.
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Melinda
2 months ago
I agree, C makes the most sense. Dominance is key here.
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Amie
3 months ago
Definitely C! It highlights the power dynamics well.
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