AMA Exam PCM Topic 9 Question 118 Discussion

Actual exam question for AMA's PCM exam

Question #: 118
Topic #: 9

[All PCM Questions]

Which of the following is true of an administrative marketing channel?

AThe parent company has complete control over the marketing channel because it owns multiple segments of the channel.

BThe channel is held together by contractual relationships between the members of the channel.

CThere is no common ownership, but the dominant channel member controls or holds the balance of power.

DSeveral independent members---a manufacturer, a wholesaler, and a retailer---each attempts to satisfy its own objectives and maximize its profits.

ENone of the participants has any control over the others.

Show Suggested Answer

Suggested Answer: C

by Lucy at Oct 27, 2025, 01:04 PM

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Hyman

3 days ago

B sounds right to me. The channel is held together by contracts between the members, not complete control by the parent company.

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Lizette

9 days ago

Hmm, I'm not sure about this one. The options seem pretty similar, I'll have to think it through carefully.

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Lonna

14 days ago

I think the answer is C. The question is asking about an administrative marketing channel, which means there's no common ownership but one member dominates the others.

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