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AMA Professional Certified Marketer Exam
- Topic 1: Global, Ethical, And Sustainable Marketing/ User Interface & Experience
- Topic 2: Managing Information for Marketing Insights/ Deliver the Value Offering
- Topic 3: Multi-Channel Content Creation/ Metrics & Conversions
- Topic 4: Online Advertising, Email Marketing, Content Marketing, SEO
- Topic 5: Storytelling and Content Production/ Communicate the Value Offering
- Topic 6: Metrics, Measurement, and Optimization/ Align Content with Marketing Funnel
- Topic 7: SEO and Distribution Best Practices/ Editorial Calendar Design
- Topic 8: Manage Pricing Decisions/ Use Content for Effective Lead Gen/ Buyers and Markets
- Topic 9: Content Marketing ROI/ Marketing Strategy
Free AMA Professional Certified Marketer Exam Actual Questions
The questions for Professional Certified Marketer were last updated On Apr. 13, 2024
_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.
Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?
PlayBall, a manufacturer of gaming consoles, announces the release of its new device. Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.
Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?
Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.
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