Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will increase efficiency for the company. Which of the following is a feature of a push strategy?
I see both perspectives. Allocating merchandise based on previous sales forecasts can help prevent overstocked goods, but shipping based on current sales forecast can also ensure the right amount of merchandise is available.
I think the correct answer is B. A push strategy involves shipping the entire merchandise line based on forecasts, rather than waiting for customer orders.
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