AMA PCM Exam - Topic 7 Question 65 Discussion

Actual exam question for AMA's PCM exam

Question #: 65
Topic #: 7

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

Apenetration

Bprestige

Cbundle

Dodd-even

Estandard mark-up

Show Suggested Answer

Suggested Answer: E

by Margart at Feb 03, 2023, 08:00 AM

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Ngoc

8 months ago

I thought it was a standard mark-up, but bundle makes more sense!

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Rodrigo

8 months ago

Not sure if that's the best deal, seems a bit odd.

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Juan

9 months ago

Wait, are they really charging only $30 more for all three?

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Gail

9 months ago

Agreed, it makes sense to package them together.

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Shawna

9 months ago

That's definitely a bundle pricing strategy!

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Cristy

9 months ago

I feel like I've seen a similar question before, and it was definitely about bundling. The price difference seems to suggest they're encouraging people to buy the suite instead of individual apps.

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Merrilee

9 months ago

I was confused about this concept in class. I thought it could also be penetration pricing, but that usually applies to new products, right?

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Ronny

9 months ago

I'm not entirely sure, but I remember something about bundle pricing being when you group products together. That sounds right for this question.

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Marge

9 months ago

I think this might be a bundle pricing strategy since they're offering multiple products together at a lower price than buying them separately.

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Junita

9 months ago

Okay, let me go through the options one by one. I remember learning about primary keys and properties, so I think I can figure this out.

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Esteban

9 months ago

I've got this! The answer is definitely C - Stopped. Auto Scaling needs to be able to start the instances when scaling up, so they can't already be running.

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Arlie

9 months ago

I'm leaning towards OMP, but I also recall something about multiple vBond orchestrators being mentioned in a practice question.

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Colette

10 months ago

Hmm, I'm not totally sure about this one. The options seem a bit technical. I'll have to review my notes on different types of corrosion and erosion to figure this out.

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Mica

1 year ago

Standard markup, eh? I guess Microsoft is just playing it safe. But where's the fun in that? I say they should go for the 'Penetration' strategy - drop the price to like, $20, and really undercut the competition. Maybe then I can afford to have a whole suite of Microsoft products to complement my collection of floppy disks and Zip drives.

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Edwin

1 year ago

C) bundle

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Niesha

1 year ago

B) prestige

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Farrah

1 year ago

A) penetration

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Rasheeda

1 year ago

I'm just surprised Microsoft hasn't come up with a 'Prestige' version of Office yet, where it's the exact same thing but costs $500. You know, for the discerning user who wants to feel extra special while drafting their term papers.

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Carmen

1 year ago

Ah, the age-old question of bundling or not bundling. Microsoft's strategy is certainly a clever one, though I hope they don't bundle their products with things like, I don't know, a toaster or a rubber duck. That would just be odd-even pricing, and that's just plain weird.

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Gregg

1 year ago

C) bundle

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Venita

1 year ago

B) prestige

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Theron

1 year ago

A) penetration

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Stephaine

1 year ago

I agree with Lilli. The bundle pricing strategy makes it more appealing for consumers to purchase the entire Office suite rather than the individual software packages.

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Serina

1 year ago

D) odd-even

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Jimmie

1 year ago

C) bundle

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Kenny

1 year ago

B) prestige

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Gilberto

1 year ago

A) penetration

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Anglea

1 year ago

D) odd-even

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Cathrine

1 year ago

C) bundle

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Oneida

1 year ago

B) prestige

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Chantell

1 year ago

A) penetration

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Bette

1 year ago

I'm not sure, but I think it could also be A) penetration because they are trying to attract more customers by offering a lower price for the package.

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Lilli

1 year ago

The correct answer is C) bundle pricing strategy. Microsoft is offering a package deal for the Office suite, which is more cost-effective than buying the individual applications.

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