AMA Exam PCM Topic 7 Question 65 Discussion

Actual exam question for AMA's PCM exam

Question #: 65
Topic #: 7

[All PCM Questions]

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

Apenetration

Bprestige

Cbundle

Dodd-even

Estandard mark-up

Show Suggested Answer

Suggested Answer: E

by Margart at Feb 03, 2023, 08:00 AM

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Mica

22 days ago

Standard markup, eh? I guess Microsoft is just playing it safe. But where's the fun in that? I say they should go for the 'Penetration' strategy - drop the price to like, $20, and really undercut the competition. Maybe then I can afford to have a whole suite of Microsoft products to complement my collection of floppy disks and Zip drives.

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Farrah

1 days ago

A) penetration

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Rasheeda

25 days ago

I'm just surprised Microsoft hasn't come up with a 'Prestige' version of Office yet, where it's the exact same thing but costs $500. You know, for the discerning user who wants to feel extra special while drafting their term papers.

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Carmen

28 days ago

Ah, the age-old question of bundling or not bundling. Microsoft's strategy is certainly a clever one, though I hope they don't bundle their products with things like, I don't know, a toaster or a rubber duck. That would just be odd-even pricing, and that's just plain weird.

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Stephaine

1 months ago

I agree with Lilli. The bundle pricing strategy makes it more appealing for consumers to purchase the entire Office suite rather than the individual software packages.

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Chantell

13 days ago

A) penetration

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Bette

2 months ago

I'm not sure, but I think it could also be A) penetration because they are trying to attract more customers by offering a lower price for the package.

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Lilli

2 months ago

The correct answer is C) bundle pricing strategy. Microsoft is offering a package deal for the Office suite, which is more cost-effective than buying the individual applications.

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