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Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.
Suggested Answer: E
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40 comments · newest first
NG
Ngoc
11 months ago
I thought it was a standard mark-up, but bundle makes more sense!
RO
Rodrigo
11 months ago
Not sure if that's the best deal, seems a bit odd.
JU
Juan
12 months ago
Wait, are they really charging only $30 more for all three?
GA
Gail
12 months ago
Agreed, it makes sense to package them together.
SH
Shawna
12 months ago
That's definitely a bundle pricing strategy!
CR
Cristy
1 year ago
I feel like I've seen a similar question before, and it was definitely about bundling. The price difference seems to suggest they're encouraging people to buy the suite instead of individual apps.
ME
Merrilee
1 year ago
I was confused about this concept in class. I thought it could also be penetration pricing, but that usually applies to new products, right?
RO
Ronny
1 year ago
I'm not entirely sure, but I remember something about bundle pricing being when you group products together. That sounds right for this question.
MA
Marge
1 year ago
I think this might be a bundle pricing strategy since they're offering multiple products together at a lower price than buying them separately.
JU
Junita
1 year ago
Okay, let me go through the options one by one. I remember learning about primary keys and properties, so I think I can figure this out.
ES
Esteban
1 year ago
I've got this! The answer is definitely C - Stopped. Auto Scaling needs to be able to start the instances when scaling up, so they can't already be running.
AR
Arlie
1 year ago
I'm leaning towards OMP, but I also recall something about multiple vBond orchestrators being mentioned in a practice question.
CO
Colette
1 year ago
Hmm, I'm not totally sure about this one. The options seem a bit technical. I'll have to review my notes on different types of corrosion and erosion to figure this out.
MI
Mica
1 year ago
Standard markup, eh? I guess Microsoft is just playing it safe. But where's the fun in that? I say they should go for the 'Penetration' strategy - drop the price to like, $20, and really undercut the competition. Maybe then I can afford to have a whole suite of Microsoft products to complement my collection of floppy disks and Zip drives.
ED
Edwin
1 year ago
C) bundle
NI
Niesha
1 year ago
B) prestige
FA
Farrah
1 year ago
A) penetration
RA
Rasheeda
1 year ago
I'm just surprised Microsoft hasn't come up with a 'Prestige' version of Office yet, where it's the exact same thing but costs $500. You know, for the discerning user who wants to feel extra special while drafting their term papers.
CA
Carmen
1 year ago
Ah, the age-old question of bundling or not bundling. Microsoft's strategy is certainly a clever one, though I hope they don't bundle their products with things like, I don't know, a toaster or a rubber duck. That would just be odd-even pricing, and that's just plain weird.
GR
Gregg
1 year ago
C) bundle
VE
Venita
1 year ago
B) prestige
TH
Theron
1 year ago
A) penetration
ST
Stephaine
1 year ago
I agree with Lilli. The bundle pricing strategy makes it more appealing for consumers to purchase the entire Office suite rather than the individual software packages.
SE
Serina
1 year ago
D) odd-even
JI
Jimmie
1 year ago
C) bundle
KE
Kenny
1 year ago
B) prestige
GI
Gilberto
1 year ago
A) penetration
AN
Anglea
1 year ago
D) odd-even
CA
Cathrine
1 year ago
C) bundle
ON
Oneida
1 year ago
B) prestige
CH
Chantell
1 year ago
A) penetration
BE
Bette
1 year ago
I'm not sure, but I think it could also be A) penetration because they are trying to attract more customers by offering a lower price for the package.
LI
Lilli
2 years ago
The correct answer is C) bundle pricing strategy. Microsoft is offering a package deal for the Office suite, which is more cost-effective than buying the individual applications.
RH
Rhea
1 year ago
E) standard mark-up
RU
Ruthann
1 year ago
D) odd-even
DO
Dominic
1 year ago
C) bundle
BI
Billye
1 year ago
B) prestige
QU
Quiana
1 year ago
A) penetration
OL
Ollie
2 years ago
I agree with Jacinta, Microsoft is using a bundle pricing strategy to offer all the applications in one package.
JA
Jacinta
2 years ago
I think the answer is C) bundle.