AMA Exam PCM Topic 6 Question 83 Discussion

Actual exam question for AMA's PCM exam

Question #: 83
Topic #: 6

[All PCM Questions]

Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.

Acompensatory decision

Bmulti-attribute

Cnoncompensatory

Dconversion

Eweightage

Show Suggested Answer

Suggested Answer: B

by Ammie at Mar 20, 2024, 06:18 AM

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Ashanti

27 days ago

E) weightage? Is that like a new CrossFit move or something? I'd better not try that with a wedding dress on!

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Avery

28 days ago

D) conversion? Really? That's a stretch. This is clearly a consumer decision, not a conversion process.

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Apolonia

29 days ago

I'm going with C) noncompensatory. Hanna is prioritizing the fit and guarantee over the higher cost, which is a noncompensatory decision rule.

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Keshia

1 months ago

B) multi-attribute seems like a reasonable choice too, since Hanna is considering multiple attributes of the dress before making her decision.

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Walton

2 days ago

C) noncompensatory

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Mona

7 days ago

B) multi-attribute

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Flo

1 months ago

A) compensatory decision

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2 months ago

I think Hanna is using the compensatory decision rule.

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