AMA Exam PCM Topic 6 Question 83 Discussion

Actual exam question for AMA's PCM exam

Question #: 83
Topic #: 6

[All PCM Questions]

Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.

Acompensatory decision

Bmulti-attribute

Cnoncompensatory

Dconversion

Eweightage

Show Suggested Answer

Suggested Answer: B

by Ammie at Mar 20, 2024, 06:18 AM

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Phyliss

7 days ago

I think Hanna's decision is more aligned with the multi-attribute rule.

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Isidra

9 days ago

I disagree, I believe she is using the noncompensatory rule.

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Mike

10 days ago

I think Hanna is using the compensatory decision rule.

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