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AMA Exam PCM Topic 5 Question 95 Discussion

Actual exam question for AMA's PCM exam
Question #: 95
Topic #: 5
[All PCM Questions]

Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

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Suggested Answer: C

Contribute your Thoughts:

Bobbye
4 days ago
E makes sense too. With all those suppliers, it sounds like a monopolistically competitive market to me.
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Marsha
5 days ago
Ha! 'Decommoditize' their products? I'd like to see them try. The poultry industry is about as commodity as it gets.
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Karima
6 days ago
I think B is also a viable option. If Indigo is one of the few major suppliers, it could potentially collude with other suppliers to keep prices high.
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Isabelle
7 days ago
The correct answer is C. Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products. This allows for product differentiation and gives Indigo more control over pricing.
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Melita
13 days ago
But if Indigo brands its products, it can differentiate itself in the market.
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Nadine
15 days ago
I disagree, I believe it's B.
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Melita
16 days ago
I think the answer is C.
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