AMA PCM Exam - Topic 3 Question 116 Discussion

Actual exam question for AMA's PCM exam

Question #: 116
Topic #: 3

[All PCM Questions]

Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

Aintangibility

Bheterogeneity

Cperishability

Dinseparability

Enonstorability

Show Suggested Answer

Suggested Answer: D

by Pamella at Aug 18, 2025, 04:50 AM

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Latanya

2 months ago

Not sure about that... isn't it more about inseparability since you can't separate the service from the stylist?

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Edna

2 months ago

Totally agree with intangibility. You just have to trust the stylist!

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Lizette

2 months ago

Wait, is it really called intangibility? That sounds fancy!

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Benton

2 months ago

Definitely intangibility! You can't try it on like clothes.

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Devorah

3 months ago

I think it's more about heterogeneity. Every haircut is different!

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Deandrea

3 months ago

I thought inseparability was about how services are produced and consumed at the same time. So maybe that's the right answer? I'm a bit confused.

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Alberto

3 months ago

I feel like this is similar to a practice question we did on service characteristics. I think intangibility makes sense, but I also wonder if perishability could fit somehow?

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Helga

4 months ago

I'm not entirely sure, but I remember something about inseparability in services. Maybe that applies here since Lilli can't separate the haircut from the experience?

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Dean

4 months ago

I think this question is about intangibility since you can't physically try a haircut like you would with a dress.

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Gwenn

4 months ago

I'm a little confused on this one. Is it perishability or inseparability? I'll have to re-read the question and options more closely.

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Jerry

4 months ago

I'm pretty confident the answer is A, intangibility. The question is specifically highlighting Lilli's inability to preview the haircut, which is a clear example of the intangible nature of the service.

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Hortencia

4 months ago

Okay, I've got it! The answer is D, inseparability. Lilli can't separate the haircut service from the stylist, so that must be the key characteristic being illustrated.

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Dannie

4 months ago

Hmm, this is a tricky one. I'm not sure if it's intangibility or one of the other options. I'll have to think this through carefully.

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Christiane

5 months ago

I think the answer is A, intangibility. Since Lilli can't try on the haircut before getting it, it's an intangible service that can't be experienced beforehand.

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