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AMA PCM Exam - Topic 3 Question 116 Discussion

Actual exam question for AMA's PCM exam
Question #: 116
Topic #: 3
[All PCM Questions]

Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

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Suggested Answer: D

by Pamella at Aug 18, 2025, 04:50 AM

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Latanya
3 months ago
Not sure about that... isn't it more about inseparability since you can't separate the service from the stylist?
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Edna
3 months ago
Totally agree with intangibility. You just have to trust the stylist!
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Lizette
3 months ago
Wait, is it really called intangibility? That sounds fancy!
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Benton
4 months ago
Definitely intangibility! You can't try it on like clothes.
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Devorah
4 months ago
I think it's more about heterogeneity. Every haircut is different!
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Deandrea
5 months ago
I thought inseparability was about how services are produced and consumed at the same time. So maybe that's the right answer? I'm a bit confused.
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Alberto
5 months ago
I feel like this is similar to a practice question we did on service characteristics. I think intangibility makes sense, but I also wonder if perishability could fit somehow?
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Helga
5 months ago
I'm not entirely sure, but I remember something about inseparability in services. Maybe that applies here since Lilli can't separate the haircut from the experience?
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Dean
5 months ago
I think this question is about intangibility since you can't physically try a haircut like you would with a dress.
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Gwenn
5 months ago
I'm a little confused on this one. Is it perishability or inseparability? I'll have to re-read the question and options more closely.
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Jerry
6 months ago
I'm pretty confident the answer is A, intangibility. The question is specifically highlighting Lilli's inability to preview the haircut, which is a clear example of the intangible nature of the service.
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Hortencia
6 months ago
Okay, I've got it! The answer is D, inseparability. Lilli can't separate the haircut service from the stylist, so that must be the key characteristic being illustrated.
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Dannie
6 months ago
Hmm, this is a tricky one. I'm not sure if it's intangibility or one of the other options. I'll have to think this through carefully.
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Christiane
6 months ago
I think the answer is A, intangibility. Since Lilli can't try on the haircut before getting it, it's an intangible service that can't be experienced beforehand.
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Nu
7 months ago
But what about option D) inseparability? The stylist and the service are inseparable in this case.
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Rolande
7 months ago
I guess C. Perishability would work too, since the haircut can't be stored or saved for later use. But A. Intangibility seems more fitting.
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Candra
7 months ago
The correct answer is A. Intangibility. You can't try on a haircut like you can a dress, it's a service that can't be experienced beforehand.
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Allene
3 months ago
Intangibility makes it so tricky!
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Maile
4 months ago
Exactly! It's all about trust in your stylist.
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Gussie
4 months ago
I totally agree! You can't see how it will turn out.
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Lucia
4 months ago
I wish we could preview haircuts like outfits!
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Stefanie
7 months ago
I agree with Herminia. A haircut is intangible until it's done.
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Herminia
8 months ago
I think the answer is A) intangibility.
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