AMA Exam PCM Topic 1 Question 89 Discussion

Actual exam question for AMA's PCM exam

Question #: 89
Topic #: 1

[All PCM Questions]

In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.

Aexternal

Bperceived

Cinformed

Dgeneric

Einternal

Show Suggested Answer

Suggested Answer: E

by Arleen at Jun 01, 2024, 09:29 PM

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Kattie

1 months ago

I'm going with E) internal. Seems like the good old-fashioned 'think about what I already know' approach. Although, if I had a photographic memory, maybe A) external would be the way to go. Alas, my brain is more like a sieve these days.

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Deandrea

7 days ago

I think I would go with A) external if I had a better memory, but E) internal works for me too.

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Gerry

13 days ago

Yeah, I agree. It's always good to start with what you already have in your memory.

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Raelene

27 days ago

I'm going with E) internal. Seems like the good old-fashioned 'think about what I already know' approach.

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Jina

2 months ago

I'm not sure, but I think it could also be D) generic, as the buyer may also consider general information about the product.

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Telma

2 months ago

I agree with Francesco, because in an internal search, the buyer relies on their own memory and knowledge.

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Emile

2 months ago

Hmm, I was going to say B) perceived, but I guess that's more about how the buyer perceives the information, not where they're getting it from. E) internal seems like the way to go.

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Gearldine

4 days ago

That's true, it's all about using what you already have to gather information.

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Eden

16 days ago

Definitely, it's like looking back on past experiences to make a decision.

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Ty

21 days ago

Yeah, I agree. It's like tapping into your own memory and knowledge.

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Vincent

1 months ago

I think E) internal makes sense, it's all about what the buyer already knows.

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Catalina

2 months ago

I think the correct answer is E) internal. It makes the most sense to search your own memory and knowledge for information about a product or service.

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Francesco

2 months ago

I think the answer is E) internal.

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