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AMA PCM Exam - Topic 2 Question 113 Discussion

Actual exam question for AMA's PCM exam
Question #: 113
Topic #: 2
[All PCM Questions]

In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.

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Suggested Answer: E

by Giuseppe at Jul 05, 2025, 12:53 AM

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Alica
2 months ago
I always thought it was just called informed search.
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Lawanda
2 months ago
Yeah, internal makes the most sense.
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Laine
2 months ago
It's definitely internal search!
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Gregg
3 months ago
I thought it was external at first.
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Tayna
3 months ago
Wait, are we sure it's not perceived?
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Rolande
3 months ago
I thought "perceived" might be the right term, but now that I think about it, it doesn't really match the context of memory.
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Kiley
3 months ago
I feel like I've seen a question like this before, and "internal" seems to fit best, but I could be mixing it up with something else.
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Abraham
4 months ago
I'm not entirely sure, but I remember something about external searches being more about looking up information from outside sources.
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Nana
4 months ago
I think the answer might be "internal" since it relates to what we remember from past experiences.
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Charlene
4 months ago
This is a good test of our understanding of consumer decision-making. I'll carefully read through the answer choices and think about which one best matches the description provided.
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Oliva
4 months ago
I'm pretty confident that the answer is E. Internal search, since the question specifically mentions the buyer examining their own memory and past experiences.
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Della
4 months ago
Okay, I've got this. An internal search is when the buyer uses their own knowledge and past experiences to find information, while an external search involves looking for information outside of their own memory.
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Tiera
4 months ago
Hmm, I'm a little unsure about the difference between internal and external searches. I'll need to think this through carefully and try to remember the definitions.
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Tracey
5 months ago
This seems like a straightforward question about consumer behavior. I'll focus on recalling the key concepts we covered in class about internal and external information searches.
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Jeffrey
6 months ago
Haha, this reminds me of that time I forgot the name of my own dog during a job interview. Internal search, for sure!
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Rosalia
6 months ago
I'll go with E. Internal search. Seems like the most logical choice, unless the question is trying to trick us with one of those 'none of the above' answers.
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Joaquin
5 months ago
Yeah, I think internal search is the way to go.
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Colene
5 months ago
I agree, internal search makes the most sense.
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Monroe
6 months ago
E. Internal search. I remember learning about this in my marketing class. It's a key part of the consumer decision-making process.
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Ezekiel
5 months ago
I remember studying this in my marketing class too. It's interesting how much our own memories can influence our decisions.
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Jolanda
5 months ago
Yes, you're right. It's all about using past experiences to gather information.
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Stephanie
5 months ago
I think it's E) internal search. It's when you look into your own memory and knowledge.
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Bernadine
7 months ago
I'm not sure, but I think it's E) internal too. It just seems like the most logical choice.
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Anastacia
7 months ago
Definitely E. Internal search. Searching your own memory and knowledge is the opposite of an external search, which would involve looking for information outside of yourself.
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Samira
5 months ago
I agree, internal search is all about tapping into your own experiences.
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Raylene
7 months ago
E. Internal search. It's all about what you already know.
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Lashanda
7 months ago
I think the answer is E. Internal search. It makes sense that the buyer would draw from their own past experiences and knowledge about the product or service.
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Maybelle
6 months ago
Yes, that's right. It's all about what the buyer already knows about the product or service.
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Thad
7 months ago
I agree, internal search is when the buyer looks into their own memory for information.
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Kaitlyn
8 months ago
I agree with Marta, it makes sense to rely on past experiences when searching for information.
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Marta
8 months ago
I think the answer is E) internal because it mentions examining one's own memory and knowledge.
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Jani
8 months ago
E) internal
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