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Adobe AD0-E555 Exam - Topic 2 Question 43 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 43
Topic #: 2
[All AD0-E555 Questions]

An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20. In their company's person scoring model, which type of scoring would they use?

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Suggested Answer: B

Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1

Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2

To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

Define the smart list with the triggerData Value Changes, and selectAttributeasJob Title, andNew Valueasis anyofVice President,Executive3

Define the flow with the actionChange Score, and selectScore TypeasDemographic, andScoreasAddandChoice 1asIf Job Title is Vice President, then10, andDefault Choiceas204

Activate the smart campaign and monitor the results


1:How to build a lead / person scoring program | Adobe Marketo Engage2:Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business3: [Smart List - Data Value Changes | Adobe Marketo Engage]4: [Flow - Change Score | Adobe Marketo Engage]

by Nathan at Jan 05, 2026, 05:16 AM

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Rosio
2 days ago
Totally agree, demographic is the way to go!
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Tasia
7 days ago
+20 for Executives? Seems a bit high, don’t you think?
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Bo
12 days ago
I think behavioral scoring could work too.
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Lennie
17 days ago
Definitely demographic scoring for that!
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Janessa
23 days ago
C) Behavioral is the way to go. Scoring VPs and Execs differently is all about their professional behavior and status, not their demographics.
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Ahmed
28 days ago
Haha, I bet the Adobe Marketo Engage professional is really into their "person scoring model." Sounds like a fancy way of saying they're keeping track of who's who in the company.
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Jean
2 months ago
Hmm, I'm going with B) Demographic. Scoring people based on their job titles seems more like a demographic attribute than a behavioral one.
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Brice
2 months ago
C) Behavioral makes the most sense to me. Scoring people based on their professional roles is a behavioral characteristic, not a demographic one.
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Sarah
2 months ago
I think the answer is C) Behavioral. Scoring based on job titles like VP and Executive is definitely a behavioral attribute.
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Lajuana
2 months ago
I feel like this is a straightforward demographic question, but I could be mixing it up with a similar practice question I saw.
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Essie
2 months ago
I’m leaning towards demographic scoring too, but I wonder if there’s a chance they could use segmentation instead?
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Adria
2 months ago
I remember practicing a question about scoring based on actions taken, which sounds like behavioral scoring. This feels different though.
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Genevieve
3 months ago
I think this might be demographic scoring since it’s based on job titles, but I'm not entirely sure.
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Laurel
3 months ago
I'm confident this is Demographic scoring. The question is explicitly asking about scoring based on job title, which is a demographic attribute.
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Noah
3 months ago
Demographic scoring for sure. The question is clear that they want to score VPs and Executives differently, so that has to be a Demographic scoring model.
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Leana
3 months ago
Okay, I've got this. It's Demographic scoring because the question is specifically asking about scoring based on the person's job title, which is a demographic characteristic.
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Catalina
3 months ago
Hmm, I'm a bit unsure about this one. Is it Behavioral scoring since it's based on the person's actions or interactions? Or is it Demographic since it's using their job title?
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Jolanda
4 months ago
I think this is asking about the type of scoring model they would use in Marketo. I'm pretty sure it's Demographic scoring since it's based on the person's job title.
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