In a webinar program, a marketing manager needs to mark people who filled out a registration form with the Registered status.
Which flow step would the marketing manager use to set up the Smart Campaign?
The other flow steps are not correct because:
Add to Local List: ''Webinar Registration List'' will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider.
Which option must first be approved in order to create dynamic content?
Comprehensive Step by Step Explanation:
What is the relationship between triggers and filters in a Smart Campaign?
In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:
Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.
Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.
Example:
Smart Campaign:
Triggers:
Fills out Form A
Visits Pricing Page
Filters:
Job Title = 'Director'
Country = 'United States'
In this example, a lead will qualify for the Smart Campaign if they:
Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.
A marketing manager creates an Email Program in January and spends $100 on stock photography for the email that month. The email deploys in February.
As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?
A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.
Based on Email Program A/B Test Dashboard, which variant is the winning version?
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