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Adobe AD0-E555 Exam Questions
- Topic 1: Building and Managing Programs: In this topic of the Adobe Marketo Engage Professional exam, you will master program types crucial for effective Adobe campaign management. It assesses your skills in using event, default, engagement, and email programs, including cloning capabilities and custom tags. You will also learn about communication limits, lead scoring, and Period Costs, essential for optimizing marketing efforts and understanding customer preferences.
- Topic 2: Building Assets: This topic of the AD0-E555 exam evaluates your proficiency in creating and modifying essential Adobe marketing assets like forms, emails, landing pages, and snippets. You will demonstrate your ability to distinguish between draft and approved assets, and understand local versus global assets.
- Topic 3: Defining and Targeting Audiences: Here, you will prove your ability to build and manage Smart Lists, Smart Campaigns, and segmentation strategies. This section of the Adobe Marketo Engage Professional exam tests your skills in setting privacy settings, navigating databases, and understanding campaign triggers and filters.
- Topic 4: Analyzing and Building Reports: In this topic of the Adobe AD0-E555 exam, you will demonstrate your capability to analyze various Adobe Marketo Engage reports and dashboards, including performance metrics for emails, landing pages, and programs. This knowledge is crucial for Adobe professionals that require data-driven decision-making and reporting to measure and enhance marketing performance.
Free Adobe AD0-E555 Exam Actual Questions
Note: Premium Questions for AD0-E555 were last updated On Jul. 25, 2025 (see below)
In the Results tab of a Smart Campaign, what is the exported row limitation?
A Smart Campaign is a workflow that automates actions based on triggers and filters.
The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.
To export the results to Excel, click the export icon at the bottom of the Results tab.
The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.
A marketer is adding multiple flow steps in a Smart Campaign.
How would the marketer make sure the flow steps are executed in the correct order?
In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)
To send an email using an Email Program in Marketo, you need to follow these steps:
Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.
Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However, Head Start is not a mandatory step for sending an email.
If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email.
Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.
Which type of Smart Campaign is listening for and automatically responding to person's actions?
Smart Campaigns are the engine of Adobe Marketo Engage that allow you to automate tasks and actions based on different criteria and triggers.
There are three types of Smart Campaigns in Adobe Marketo Engage: Trigger, Batch, and Recurring.
ATriggerSmart Campaign is a type of Smart Campaign that is listening for and automatically responding to a person's actions. For example, you can create a Trigger Smart Campaign that sends an email to a person who fills out a form, or adds a person to a list when they click a link, or updates a person's score when they visit a web page. A Trigger Smart Campaign has one or more triggers in its Smart List that define the actions that will activate the campaign. A Trigger Smart Campaign runs in real time and executes the flow steps immediately for each person who qualifies.
ABatchSmart Campaign is a type of Smart Campaign that runs once or on a specific date and time for a group of people who meet certain criteria. For example, you can create a Batch Smart Campaign that sends a newsletter to a segment of people, or cleans up your database by deleting inactive people, or changes the status of people who attended a webinar. A Batch Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Batch Smart Campaign runs at the scheduled time and executes the flow steps for all the qualified people at once.
ARecurringSmart Campaign is a type of Smart Campaign that runs on a regular basis for a group of people who meet certain criteria. For example, you can create a Recurring Smart Campaign that sends a birthday email to people on their birthday, or syncs people to Salesforce every day, or updates the lead source of people who come from a specific channel. A Recurring Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Recurring Smart Campaign runs at the specified frequency and executes the flow steps for all the qualified people each time it runs.Reference:
Smart Campaigns 101: A Deep Dive into one of the most important Adobe Marketo Engage Features
Custom tags can be used for which purpose?
Custom tags are used to describe programs and can have multiple values for each tag type1.
Custom tags can be applied to different program types and can be made required or optional1.
Custom tags can help organize programs and channels for reporting purposes2.
To filter the Program Performance report by custom tags, follow these steps3:
Go to the Analytics section and select Program Performance.
Click Setup and then click Filter.
Select the tag type and the tag values that you want to filter by.
Click Apply and then click Run Report.
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