What is one strength of qualitative research?
The strategic sweet spot of a company is where it meets customer's needs in a way that rivals can't, given the context in which it competes12. It is where the company's capabilities match customer needs in a way that the competition can't. Finding the strategic sweet spot is a key challenge of strategic thinking and a source of competitive advantage.
How to find your strategic sweet spot and why it matters
The Strategic Sweet Spot - Harvard Business Review
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