Name: Salesforce Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Brand: Pass4Success
SKU: Salesforce Certified Marketing Cloud Account Engagement Consultant
Price: 69.00 USD
Availability: InStock
Rating: 4.7 (73 reviews)

Disscuss Salesforce Salesforce Certified Marketing Cloud Account Engagement Consultant Topics, Questions or Ask Anything Related

Submit Cancel

Currently there are no comments in this discussion, be the first to comment!

Free Salesforce Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Account Engagement Consultant were last updated On Apr. 11, 2024

Question #1

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

ADefine default mail merge values for fields

BUse HML conditional logic statements

CUse HML merge field modifiers

DDefine page actions to replace field values

Reveal Solution

Correct Answer: D

Question #2

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

AAdd the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

BReset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

CSend the prospects a monthly newsletter with product demos or free trial offers.

DCreate an engagement program to send educational content and notify sales if they engage.

Reveal Solution

Correct Answer: A

Question #3

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

AConnected Campaigns and Campaign Influence

BSalesforce User Sync and Campaign Influence

CConnected Campaigns and Engagement Studio

DCampaign Influence and Marketing Data Sharing

Reveal Solution

Correct Answer: A

Question #4

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

AFirst-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

BFirst-party tracking is domain-based while third-party tracking is campaign-based.

CFirst-party tracking tracks prospects across different website domains, while third-party tracking does not.

DFirst-party tracking does not use cookies, while third-party tracking does.

Reveal Solution

Correct Answer: C

Question #5

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

AEnable two-click unsubscribe in Marketing Cloud Account Engagement.

BMove the unsubscribe link to the header of the email instead of the footer.

CImmediately send prospects the resubscribe email template.

DApply a <blockquote> tag to the unsubscribe link so scanners ignore it.

Reveal Solution

Correct Answer: B

Unlock all Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Questions with Advanced Practice Test Features:

Select Question Types you want
Set your Desired Pass Percentage
Allocate Time (Hours : Minutes)
Create Multiple Practice tests with Limited Questions
Customer Support

Get Full Access Now