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Free Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Dumps July 2026

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Question No: 1

MultipleChoice

Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.

Which tool should help create this table?

Options

AAutomation Studio

BData Designer

CAudience Studio

Answer
BExplanation

To create a sendable data extension from various tables including orders, subscribers, and product line items, the marketer should use Data Designer. Data Designer allows users to define and relatedata within Marketing Cloud, facilitating the creation of complex data relationships and data extensions used in journeys and campaigns.

Salesforce Marketing Cloud Documentation on Data Designer

Question No: 2

MultipleChoice

Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".

Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

Options

ABounce Mail Management

BAuto-Suppression Lists

CList Detective

Answer
CExplanation

List Detective is a feature in Salesforce Marketing Cloud that scans email addresses for potential issues such as typos, invalid domains, and addresses that are known to cause bounces or spam complaints. In this case, List Detective would have identified the typo in 'gmaii.com' and prevented those emails from being sent to avoid deliverability issues.

Question No: 3

MultipleChoice

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.

Which method meets their needs?

Options

AReport Scheduling in Datorama Reports

BFile Transfer Activity in Automation Studio

CReport Definition Activity in Automation Studio

Answer
BExplanation

To schedule the automatic delivery of pivot tabledata to an Amazon Web Services (AWS) S3 bucket, you can use the File Transfer Activity in Automation Studio. This activity enables you to configure the transfer of files to external servers, including S3 buckets, and schedule it to run at specified times.Reference:Salesforce Marketing Cloud Documentation on File Transfer Activity.

Question No: 4

MultipleChoice

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTOupdate the IP configured for these sends?

Options

AFrom Address Management

BDelivery Profile

CSender Profile

Answer
BExplanation

In Salesforce Marketing Cloud, a Delivery Profile is used to define the IP address and other delivery attributes for email sends. To update the IP configured for specific sends, you should update the Delivery Profile associated with those sends. This allows NTO to route their transactional sends through the new IP address.

Question No: 5

MultipleChoice

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out--of--office messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

Options

AReply Mail Management

BPublication Lists

CParameter Management

Answer
A

Question No: 6

MultipleChoice

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.

Where should the Internal look to find this Information?

Options

AAutomation Studio > Activities

BContent Builder > Recent Sends

CEmail Studio > Overview

Answer
CExplanation

The Email Studio > Overview section in Salesforce Marketing Cloud provides keyperformance metrics and insights for recent email sends. This includes the delivery rate, open rate, click-through rate, and other vital statistics. For quickly finding the delivery rate of the most recent email, this is the appropriate location.

Question No: 7

MultipleChoice

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

Options

APublication List

BSuppression Lists

CExclusion Lists

Answer
A

Question No: 8

MultipleChoice

Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

Options

ATwo fields with ''EmailAddress data type

BFailure to choose the send classification

CIncorrect Sending Relationship

Answer
A

Question No: 9

MultipleChoice

Which three content blocks do you need to create using AMPscript to enable personalization?

Options

AFirst Name, Introduction, Conclusion

BFull Name, Introduction, Conclusion

CGreeting, First Name, Last Name

DGreeting, Introduction, Conclusion

Answer
D

Question No: 10

MultipleChoice

NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will

contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and

Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty

Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a

unique relationship with the Loyalty Member Profile Data Extension?

Options

AEmail Address

BLoyalty Member Status

CLoyalty Member ID

DFull Name

Answer
C

Question No: 11

MultipleChoice

A marketer send an early engagement email to contact who have not opened or clicked

emails in the last month. This email contains a call to action promoting the recipient to click

here to keep receiving our emails. In which two ways can the marketer determine who clicks on

the CTA? Choose two answers.

Options

Aselect the user clicks the overview tab in the inbox activity section

Bselect the URL id for the URL or tracking the alias from the job links tab.

Cselect the click activity bar chart from the email overview of the click activity tab

Dselect the URL or tracking alias from the link view tab of the click activity tab.

Answer
A, D

Question No: 12

MultipleChoice

Which method of storing subscriber information allows a company to do extensive

external audience segmentation including additional 1:1 subscriber data the company

wants for a send, and to import the data quickly?

Options

ALists

BData Extensions

CLists and Data Extensions

DActive Audiences

Answer
B

Question No: 13

MultipleChoice

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat

a. Which two types

of data can subscribers easily update via the default Profile Center? Choose 2 answers

Options

AData Extension Fields

BEmail Address

COrder History

DList Attributes

Answer
B, D

Question No: 14

MultipleChoice

A Marketer Sends an email to a Sendable data extension. The Data Extension has a

Subscriber relationship that matches Customer_ID on the data extension to Subscriber

Key on the All Subscriber Lists.

Options

AThe email will be sent to the email address stored on All Subscriber Lists

BThe email will be sent to the email address stored on Data Extension

CThe email will be sent to the field marked as the Primary Key

DThe email will be sent to the subscriber Key on All Subscribers List

Answer
A

Question No: 15

MultipleChoice

If all subscribers reside within a single master data extension, what is the optimal way

to manage unsubscribes by communication type?

Options

ACreate a profile attribute or data extension field for each communication type, and use
a boolean value to capture subscriber status

BCreate suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition

CCreate separate lists or data extensions for each communication type, and create a filter
to segment subscribers into the applicable lists or data extensions

DCreate publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition

Answer
D

Question No: 16

MultipleChoice

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

Options

AThe ability to set criteria to segment contacts based on behavior using SQL

BThe ability to extract data from an Audience data extension for analysis

CThe ability to set goals and have the system listen to see if users met the goal

DThe ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

EThe ability to update or create Salesforce CRM objects or records

Answer
C, D, EExplanation

https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5

Question No: 17

MultipleChoice

Where do you click Connect Campaign to associate a campaign with a journey?

Options

AJourney Builder

BThe Campaign Messages component on the campaign record

CThe Campaign Messages component on the Lead or Contact record

DEmail Studio

Answer
A

Question No: 18

MultipleChoice

A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

Options

AAutomation Studio Scheduled Automation

BAutomation Studio File Drop Automation

CJourney Builder Fire Event

DJourney Builder Import Activity

Answer
B

Question No: 19

MultipleChoice

NTO would like to create a landing page that displays subscribers information pass to it from

email link on the page, This page contains a smart capture form,NTO would like to require

email address and reply date and response for subscriber's completing the form, how should

NTO will set the data extension

Options

Acreate a data extension with email address, reply date and response fields as non-null able

Bcrate a data extension with email address reply date and responsefields as null able

Ccreate the data extension with email address as the primary key and reply date and
response fields as nullable

Dcreate a dataextension with email address as non-nullable and reply date and response
fields as nullable

Answer
A

Question No: 20

MultipleChoice

Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack

boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

Options

APlaybooks/Journey builder

BGuided Send

CTriggered Emails

DAutomation Studio

Answer
D

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