Free Salesforce Marketing Cloud Email Specialist Exam Dumps and Marketing Cloud Email Specialist Exam Questions

Question No: 1

MultipleChoice

NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will

contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and

Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty

Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a

unique relationship with the Loyalty Member Profile Data Extension?

Options

AEmail Address

BLoyalty Member Status

CLoyalty Member ID

DFull Name

Question No: 2

MultipleChoice

A marketer send an early engagement email to contact who have not opened or clicked

emails in the last month. This email contains a call to action promoting the recipient to click

here to keep receiving our emails. In which two ways can the marketer determine who clicks on

the CTA? Choose two answers.

Options

Aselect the user clicks the overview tab in the inbox activity section

Bselect the URL id for the URL or tracking the alias from the job links tab.

Cselect the click activity bar chart from the email overview of the click activity tab

Dselect the URL or tracking alias from the link view tab of the click activity tab.

Question No: 3

MultipleChoice

Which method of storing subscriber information allows a company to do extensive

external audience segmentation including additional 1:1 subscriber data the company

wants for a send, and to import the data quickly?

Options

ALists

BData Extensions

CLists and Data Extensions

DActive Audiences

Question No: 4

MultipleChoice

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat

a. Which two types

of data can subscribers easily update via the default Profile Center? Choose 2 answers

Options

AData Extension Fields

BEmail Address

COrder History

DList Attributes

Question No: 5

MultipleChoice

A Marketer Sends an email to a Sendable data extension. The Data Extension has a

Subscriber relationship that matches Customer_ID on the data extension to Subscriber

Key on the All Subscriber Lists.

Options

AThe email will be sent to the email address stored on All Subscriber Lists

BThe email will be sent to the email address stored on Data Extension

CThe email will be sent to the field marked as the Primary Key

DThe email will be sent to the subscriber Key on All Subscribers List

Question No: 6

MultipleChoice

If all subscribers reside within a single master data extension, what is the optimal way

to manage unsubscribes by communication type?

Options

ACreate a profile attribute or data extension field for each communication type, and use
a boolean value to capture subscriber status

BCreate suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition

CCreate separate lists or data extensions for each communication type, and create a filter
to segment subscribers into the applicable lists or data extensions

DCreate publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition

Question No: 7

MultipleChoice

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

Options

AThe ability to set criteria to segment contacts based on behavior using SQL

BThe ability to extract data from an Audience data extension for analysis

CThe ability to set goals and have the system listen to see if users met the goal

DThe ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

EThe ability to update or create Salesforce CRM objects or records

Question No: 8

MultipleChoice

Where do you click Connect Campaign to associate a campaign with a journey?

Options

AJourney Builder

BThe Campaign Messages component on the campaign record

CThe Campaign Messages component on the Lead or Contact record

DEmail Studio

Question No: 9

MultipleChoice

A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

Options

AAutomation Studio Scheduled Automation

BAutomation Studio File Drop Automation

CJourney Builder Fire Event

DJourney Builder Import Activity

Question No: 10

MultipleChoice

NTO would like to create a landing page that displays subscribers information pass to it from

email link on the page, This page contains a smart capture form,NTO would like to require

email address and reply date and response for subscriber's completing the form, how should

NTO will set the data extension

Options

Acreate a data extension with email address, reply date and response fields as non-null able

Bcrate a data extension with email address reply date and responsefields as null able

Ccreate the data extension with email address as the primary key and reply date and
response fields as nullable

Dcreate a dataextension with email address as non-nullable and reply date and response
fields as nullable