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Question No: 1

MultipleChoice

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

Options

AIn journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

BIn Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

CIn Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

DIn journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer
D

Question No: 2

MultipleChoice

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

Options

AEvent Notification Service

BPlatform Events API

CData View Export with every send

DData Retrieves on the Send Object

Answer
C

Question No: 3

MultipleChoice

A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.

What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

Options

APublication list

BExclusion data extension

CAuto-suppression list

DSuppression list

Answer
C

Question No: 4

MultipleChoice

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

Options

AA Transactional Journey with the Not Sent Notification activity included

BA Datorama instance to ingest their data

CAn external system to receive and confirm callback and subscriptions

DAn Interaction Studio instance to ingest their data

Answer
C

Question No: 5

MultipleChoice

The customer has these requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from the Marketing Cloud.

* Output files must meet the specific requirements for the data warehouse.

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Options

AReport activity that generates Recent Send Summary report > Report delivered directly to FTP

BExtract activity of Tracking Extracts that combines data into required file > Transfer activity

CQuery activity to pull data view information > Extract activity of data extension > Transfer activity

DExtract activity of data view tables > Query activity to create the required file > Transfer activity

Answer
C

Question No: 6

MultipleChoice

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

Options

AAn automation that queries the Complaint data view.

BAn automation that generates the Unsubscribe Event Extract.

CAn automation that queries the Unsubscribe data view.

DAn automation that generates the Complaint Tracking Extract.

Answer
A

Question No: 7

MultipleChoice

To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation.

Choose 2 answers

Options

AThe IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

BThe EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.

CThe private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

DThe e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

EThe email headers for EO will still reflect the private domain for NTO since that is the parent company.

Answer
C, D

Question No: 8

MultipleChoice

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Options

AConfirm that Reply Mail Management (RMM) is configured for the customer's account.

BConfirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

CConfirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

DConfirm that an email address was provided as the Routing Address for Remaining Replies.

EConfirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

Answer
A, B, D

Question No: 9

MultipleChoice

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

Options

ABusiness Units can have more than one parent Business Unit.

BSubscribers can only appear in one Business Unit.

CBusiness Units can mirror an organization's operational structure.

DBusiness Units can share information with other Business Units.

Answer
C, D

Question No: 10

MultipleChoice

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Options

ASupport non-English responses with Reply Mail Management.

BLocalized language and display options based on location and culture.

CTracking information for campaigns sent by each office.

DLocalized physical mailing address displayed in the default email footer

Answer
B, C

Question No: 11

MultipleChoice

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:

* Maintain NTO's master suppression list

* Configure data relationships

* Create new subscriber attributes

Which role should be assigned to the IT staff member?

Options

AAnalyst

BData Manager

CAdministrator

DContent Creator

Answer
B

Question No: 12

MultipleChoice

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Options

ACreate a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

BAlter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

CCheck 'Allow' automation permissions for the Content Creator Role and assign it to the Business Units.

DCheck 'Allow' automation permissions for the Content Creator Role and assign it to the Email Specialists

Answer
D

Question No: 13

MultipleChoice

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Options

ACreate a Salesforce Data Extension for the user to select during a Guided Send.

BAssign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

CCreate data validation rules for the integrated user in Sales Cloud.

DAdd custom links to the page layouts in Marketing Cloud

Answer
A

Question No: 14

MultipleChoice

A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

Options

AUse the Organization-Wide Email address.

BUse a custom Delivery Profile.

CUse a custom Send Classification.

DUse the Send From Record Owner option

Answer
C, D

Question No: 15

MultipleChoice

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

Options

AUse Data Stream to sync Sales Cloud objects to the Marketing Cloud.

BUse Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

CUse Query Activities to create a Sendable Synchronized Data Extension.

DUse Data Filters to segment data to output a Sendable Data Extension

Answer
A, B

Question No: 16

MultipleChoice

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

Options

ACheck the Scope by User box in Marketing Cloud.

BCreate a User in Sales Cloud with a System Administrator Profile.

CEnsure that the User has the correct profile in Marketing Cloud.

DEnsure that the User is assigned as System Administrator in Sales Cloud.

Answer
A

Question No: 17

MultipleChoice

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?

Choose 2 answers

Options

APick 'Choose from list,' selecting the from name and from email values from the list of account users.

BUtilize data extension AMPScript lookups to dynamically populate the from name and from email values.

CMatch the external keys of the sender profile and data extension containing account representative details.

DPopulate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Answer
B, D

Question No: 18

MultipleChoice

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

Options

AIP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

BIP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

CIP ramp-up is important to establish a positive sender reputation.

DIP ramp-up can be bypassed, given their historical lack of deliverability issues.

Answer
A, C

Question No: 19

MultipleChoice

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

Options

AUse the web analytics platform to trigger behavioral remarketing emails.

BTrack web activity from a click on an email URL back to a specific email campaign.

CPass web conversion data back into Marketing Cloud for use in email reporting.

DRecognize web traffic as originating from email instead of another channel.

EMatch subscribers to web activity by passing Subscriber ID through email links.

Answer
B, D, E

Question No: 20

MultipleChoice

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options

AAMPscript

BSSJS

CSQL

DHTML

Answer
A

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