Salesforce Exam Sales Cloud Consultant Topic 2 Question 82 Discussion

Actual exam question for Salesforce's Sales Cloud Consultant exam

Question #: 82
Topic #: 2

[All Sales Cloud Consultant Questions]

Universal Containers has implemented a lead qualification process that uses a lead scoring formul

a. Upon review, many of the converted leads with the highest scores had little interest in making a

purchase.

Which modification to the current lead qualification process should a consultant recommend?

AInclude a measure for the number of marketing touches.

BIncrease points for actions that Indicate Intent.

CEvaluate each record against the target marketing persona.

Show Suggested Answer

Suggested Answer: D

by Leota at Dec 22, 2023, 04:35 AM

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Mollie

19 hours ago

Evaluating each record against the target marketing persona is the best approach. We need to make sure our leads fit the profile of our ideal customer.

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Arlyne

5 days ago

Increasing points for actions that indicate intent is the way to go. Those high-scoring leads that have little interest are clearly not aligned with our target market.

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Alayna

7 days ago

But shouldn't we also evaluate each record against the target marketing persona to ensure quality leads?

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Millie

8 days ago

I agree with Theola. It will help us better understand the lead's engagement.

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Theola

9 days ago

I think we should include a measure for the number of marketing touches.

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Moon

10 days ago

I disagree. We should evaluate each record against the target marketing persona to ensure quality leads.

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Quiana

12 days ago

I agree with Vernice. It will help us better understand the lead's engagement.

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Vernice

18 days ago

I think we should include a measure for the number of marketing touches.

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Martin

19 days ago

Including a measure for the number of marketing touches seems like a good idea. We need to see how engaged the leads are before determining their interest level.

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Cory

2 days ago

User 1: I think we should include a measure for the number of marketing touches.

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