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Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 2 Question 82 Discussion

Universal Containers has implemented a lead qualification process that uses a lead scoring formula. Upon review, many of the converted leads with the highest scores had little interest in making apurchase.Which modification to the current lead qualification process should a consultant recommend?
A) Include a measure for the number of marketing touches.
B) Increase points for actions that Indicate Intent.
C) Evaluate each record against the target marketing persona.

Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 2 Question 82 Discussion

Actual exam question for Salesforce's Salesforce Certified Sales Cloud Consultant (Sales-Con-201) exam
Question #: 82
Topic #: 2
[All Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Questions]

Universal Containers has implemented a lead qualification process that uses a lead scoring formul

a. Upon review, many of the converted leads with the highest scores had little interest in making a

purchase.

Which modification to the current lead qualification process should a consultant recommend?

Show Suggested Answer Hide Answer
Suggested Answer: D

by Leota at Dec 22, 2023, 04:35 AM

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Chandra
6 months ago
Wait, are we sure the scoring method is even reliable?
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Quiana
7 months ago
Evaluating against the persona sounds smart too, option C could work.
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Malcolm
7 months ago
But what if the scoring is just flawed?
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Franklyn
7 months ago
Totally agree, intent is key!
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Leonida
7 months ago
I think option B makes the most sense!
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Herman
7 months ago
I feel like increasing points for intent actions is a solid choice, but I wonder if we should also consider the quality of those marketing touches.
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Loren
8 months ago
This reminds me of a practice question where we had to adjust scoring based on engagement. Including marketing touches sounds like it could provide more context.
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Alise
8 months ago
I’m not entirely sure, but I think evaluating records against the target persona might help filter out unqualified leads.
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Starr
8 months ago
I remember discussing how lead scoring should reflect actual interest, so maybe increasing points for actions that indicate intent could help.
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Alline
8 months ago
This is a good question. I'd recommend evaluating each record against the target marketing persona, as option C suggests. That way, we can ensure we're qualifying the right leads.
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Jerlene
8 months ago
Okay, I think I have a strategy for this. Focusing on actions that indicate intent, like option B, could help identify the leads that are truly interested in making a purchase.
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Precious
8 months ago
Hmm, I'm a bit confused by this question. I'm not sure which modification would be the best approach. I'll need to review the details more closely.
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Aretha
8 months ago
This seems like a tricky one. I'll need to think carefully about the different options and how they might impact the lead qualification process.
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Doretha
8 months ago
Okay, this looks straightforward. I'll just need to find Yvonne Mckay's contact info and then forward it as a business card to Adam Barr.
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Hillary
8 months ago
I'm a bit unsure about this one. The diagram seems to have a lot of different components, so I'll need to take my time and make sure I don't miss any important details.
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Hoa
8 months ago
Hmm, I'm not entirely sure about this one. I'll have to think it through carefully. Is the default action to allow, block, or monitor the new category? I'll need to review the material on access policies again.
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Sharen
8 months ago
I'm pretty sure PolarDB supports Oracle, so I'll eliminate that one. MongoDB and PostgreSQL are both popular database engines, so I'm not sure if they're supported or not. I'll have to think about the MySQL option.
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Jeanice
1 year ago
I'm just going to flip a coin and go with whichever answer it lands on. At least that's more reliable than this current lead qualification process.
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Darrin
12 months ago
User 3: I'm just going to flip a coin and go with whichever answer it lands on.
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Harley
12 months ago
User 2: I agree, that could help improve the lead qualification process.
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Dan
12 months ago
User 1: I think we should include a measure for the number of marketing touches.
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Florinda
1 year ago
User 3: I'm going to go with increasing points for actions that indicate intent.
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Mitsue
1 year ago
User 2: I agree, that could help improve the accuracy of our lead qualification process.
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Mireya
1 year ago
User 1: I think we should include a measure for the number of marketing touches.
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Marylyn
1 year ago
Why not just give each lead a score based on how many free pens they stole from the last trade show? That's a surefire way to gauge their interest.
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Mollie
1 year ago
Evaluating each record against the target marketing persona is the best approach. We need to make sure our leads fit the profile of our ideal customer.
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Arlyne
1 year ago
Increasing points for actions that indicate intent is the way to go. Those high-scoring leads that have little interest are clearly not aligned with our target market.
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Leonora
12 months ago
C) Evaluate each record against the target marketing persona.
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Argelia
12 months ago
B) Increase points for actions that Indicate Intent.
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Emeline
12 months ago
A) Include a measure for the number of marketing touches.
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Alayna
1 year ago
But shouldn't we also evaluate each record against the target marketing persona to ensure quality leads?
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Millie
1 year ago
I agree with Theola. It will help us better understand the lead's engagement.
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Theola
1 year ago
I think we should include a measure for the number of marketing touches.
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Moon
1 year ago
I disagree. We should evaluate each record against the target marketing persona to ensure quality leads.
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Quiana
1 year ago
I agree with Vernice. It will help us better understand the lead's engagement.
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Vernice
1 year ago
I think we should include a measure for the number of marketing touches.
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Martin
1 year ago
Including a measure for the number of marketing touches seems like a good idea. We need to see how engaged the leads are before determining their interest level.
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Laticia
1 year ago
User 4: Evaluating each record against the target marketing persona could also be beneficial.
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Fredric
1 year ago
User 3: We might need to increase points for actions that indicate intent as well.
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Karrie
1 year ago
User 2: That could help us see how engaged the leads are.
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Cory
1 year ago
User 1: I think we should include a measure for the number of marketing touches.
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