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Salesforce MKT-101 Exam - Topic 4 Question 75 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 75
Topic #: 4
[All MKT-101 Questions]

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.

What should NTO use to make sure email addresses are valid before adding to its audience?

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Suggested Answer: B

by Jina at Nov 22, 2025, 06:45 AM

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Hershel
3 days ago
C is a good idea for blocking bots.
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France
8 days ago
A could work too, but it’s not foolproof.
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Scarlet
27 days ago
I think B is the best option. Double opt-in ensures real emails.
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Katy
1 month ago
CAPTCHA might deter some users though, not sure it's the best choice.
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Celestina
1 month ago
Totally agree, double opt-in saves a lot of hassle!
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Martina
1 month ago
Wait, can Smart Capture really help with this?
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Portia
2 months ago
I think CAPTCHA is a bit overkill for this.
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Mike
2 months ago
Haha, I bet NTO is getting a ton of fake emails from bots. CAPTCHA is a must!
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Reid
2 months ago
CAPTCHA is a pain, but it's the only way to really verify those email addresses.
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Leslee
2 months ago
This reminds me of a practice question where we had to choose between validation methods, and I think double opt-in was the most effective in that case too.
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Mariann
2 months ago
Adding CAPTCHA could help reduce spam, but I'm not certain it actually validates the email addresses themselves.
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Arminda
2 months ago
The double opt-in is probably the safest bet, but the CAPTCHA could be a good compromise between user experience and email list quality. I'll have to weigh the pros and cons of each.
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Fernanda
3 months ago
I'm a bit confused on the differences between these options. I'll need to review the details more carefully before deciding which one to recommend.
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Verlene
3 months ago
I'm leaning towards the Smart Capture block. That seems like it would do a good job of verifying the email addresses without adding too much friction to the signup process.
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Malcolm
3 months ago
I think double opt-in is a solid choice since it confirms the email is valid, but I wonder if it might deter some users from signing up.
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Alishia
3 months ago
A double opt-in is a must for valid emails!
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Sheridan
3 months ago
I remember we discussed the importance of validating email addresses, but I'm not sure if a Smart Capture block is the best option here.
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Rossana
4 months ago
A double opt-in is the most secure option. Gotta keep that sender rep high!
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Renay
4 months ago
Option B is the way to go. Double opt-in ensures valid addresses and builds trust.
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Doyle
4 months ago
Hmm, I'm not sure. The double opt-in could be a bit of a hassle for users. Maybe the CAPTCHA validation would be a simpler solution?
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Nilsa
4 months ago
I think I'd go with option B - a double opt-in at signup. That seems like the most reliable way to ensure the email addresses are valid.
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