Salesforce MKT-101 Exam - Topic 1 Question 6 Discussion

Actual exam question for Salesforce's MKT-101 exam

Question #: 6
Topic #: 1

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

AThe previous send's user needed to have edit permissions in Salesforce,

BEmail Opt Out is only updated if the send originates in Salesforce.

CThe previous send used Email Address as a Subscriber Key.

DThe Email Opt Out field needs to be added to the Contact Page Layout.

Show Suggested Answer

Suggested Answer: C

by Goldie at May 08, 2022, 08:57 PM

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Kris

4 months ago

A seems unlikely, permissions shouldn't affect opt-out status.

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Victor

4 months ago

D doesn't seem relevant here. Layout changes won't fix it.

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Cassi

4 months ago

Surprised they still have issues with unsubscribes.

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Felix

4 months ago

I disagree, it could be C. Subscriber Key matters!

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Man

4 months ago

I think it's B. Only Salesforce sends update opt-outs.

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Jaime

5 months ago

I’m a bit confused about the Subscriber Key concept. Does using Email Address as a Subscriber Key affect how unsubscribes are processed?

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Vannessa

5 months ago

I think I saw a practice question about how the Email Opt Out field is only updated when the send is from Salesforce. That might be relevant.

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Rodrigo

5 months ago

I remember something about how unsubscribes work with different systems, but I'm not entirely sure if it applies here.

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Royal

5 months ago

I feel like the permissions in Salesforce could play a role, but I can't recall the specifics. It seems like a tricky situation!

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Jospeh

5 months ago

This looks like a classic network security and access management question. Based on the requirements, I'd say the answer is definitely a network security group (NSG). That's the Azure service that can handle all of these needs.

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Nilsa

5 months ago

I'm a bit confused on the difference between course offerings and time blocks. I'll need to review those EDA concepts again before answering.

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Pamella

5 months ago

This question seems straightforward, but I want to make sure I understand the key differences between ECI and ECS before selecting the answers.

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