Discuss Salesforce MKT-101 Exam Topic 1 Question 6

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

AThe previous send's user needed to have edit permissions in Salesforce,

BEmail Opt Out is only updated if the send originates in Salesforce.

CThe previous send used Email Address as a Subscriber Key.

DThe Email Opt Out field needs to be added to the Contact Page Layout.

Suggested Answer: C

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12 comments · newest first

Kris 12 months ago

A seems unlikely, permissions shouldn't affect opt-out status.

Victor 12 months ago

D doesn't seem relevant here. Layout changes won't fix it.

Cassi 12 months ago

Surprised they still have issues with unsubscribes.

Felix 1 year ago

I disagree, it could be C. Subscriber Key matters!

Man 1 year ago

I think it's B. Only Salesforce sends update opt-outs.

Jaime 1 year ago

I’m a bit confused about the Subscriber Key concept. Does using Email Address as a Subscriber Key affect how unsubscribes are processed?

Vannessa 1 year ago

I think I saw a practice question about how the Email Opt Out field is only updated when the send is from Salesforce. That might be relevant.

Rodrigo 1 year ago

I remember something about how unsubscribes work with different systems, but I'm not entirely sure if it applies here.

Royal 1 year ago

I feel like the permissions in Salesforce could play a role, but I can't recall the specifics. It seems like a tricky situation!

Jospeh 1 year ago

This looks like a classic network security and access management question. Based on the requirements, I'd say the answer is definitely a network security group (NSG). That's the Azure service that can handle all of these needs.

Nilsa 1 year ago

I'm a bit confused on the difference between course offerings and time blocks. I'll need to review those EDA concepts again before answering.

Pamella 1 year ago

This question seems straightforward, but I want to make sure I understand the key differences between ECI and ECS before selecting the answers.

Salesforce MKT-101 Exam - Topic 1 Question 6 Discussion