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Salesforce MKT-101 Exam - Topic 1 Question 6 Discussion

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.What could be the reason the customer received the email through MCC?
C) The previous send used Email Address as a Subscriber Key.
A) The previous send's user needed to have edit permissions in Salesforce,
B) Email Opt Out is only updated if the send originates in Salesforce.
D) The Email Opt Out field needs to be added to the Contact Page Layout.

Salesforce MKT-101 Exam - Topic 1 Question 6 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 6
Topic #: 1
[All MKT-101 Questions]

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

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Suggested Answer: C

by Goldie at May 08, 2022, 08:57 PM

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Kris
10 months ago
A seems unlikely, permissions shouldn't affect opt-out status.
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Victor
10 months ago
D doesn't seem relevant here. Layout changes won't fix it.
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Cassi
10 months ago
Surprised they still have issues with unsubscribes.
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Felix
11 months ago
I disagree, it could be C. Subscriber Key matters!
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Man
11 months ago
I think it's B. Only Salesforce sends update opt-outs.
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Jaime
11 months ago
I’m a bit confused about the Subscriber Key concept. Does using Email Address as a Subscriber Key affect how unsubscribes are processed?
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Vannessa
11 months ago
I think I saw a practice question about how the Email Opt Out field is only updated when the send is from Salesforce. That might be relevant.
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Rodrigo
11 months ago
I remember something about how unsubscribes work with different systems, but I'm not entirely sure if it applies here.
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Royal
11 months ago
I feel like the permissions in Salesforce could play a role, but I can't recall the specifics. It seems like a tricky situation!
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Jospeh
11 months ago
This looks like a classic network security and access management question. Based on the requirements, I'd say the answer is definitely a network security group (NSG). That's the Azure service that can handle all of these needs.
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Nilsa
11 months ago
I'm a bit confused on the difference between course offerings and time blocks. I'll need to review those EDA concepts again before answering.
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Pamella
11 months ago
This question seems straightforward, but I want to make sure I understand the key differences between ECI and ECS before selecting the answers.
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