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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam - Topic 5 Question 69 Discussion

Actual exam question for Salesforce's Marketing Cloud Personalization Accredited Professional (AP-216) exam
Question #: 69
Topic #: 5
[All Marketing Cloud Personalization Accredited Professional (AP-216) Questions]

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

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Suggested Answer: A, C

To display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud, configure:

Catalog Items (Answer A):

Populate and maintain a catalog of products or content to enable recommendations.

Einstein Recipes (Answer C):

Set up personalized recommendation logic using recipes to determine which products are suggested.


Salesforce Marketing Cloud Documentation - Einstein Recommendations Integration

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Daniela
5 days ago
I think we need to configure Catalog Items and Einstein Recipes, but I'm not entirely sure about the second one.
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